Google Ads PPC Specialist

About Us:

CORE Marketing Group is a leading digital marketing agency dedicated to driving success through a systemized approach and focus on key metrics. Our team is committed to delivering outstanding results for our clients, leveraging the latest technologies and strategies in digital marketing. We are currently seeking a skilled Google Ads PPC Specialist to join our dynamic remote team.

Job Description:

As a Google Ads PPC Specialist at CORE Marketing Group, you will be responsible for creating, managing, and optimizing pay-per-click (PPC) campaigns on Google Ads. Your role is crucial in driving traffic, increasing conversions, and maximizing the ROI of our digital advertising efforts. You will work closely with our marketing team to develop effective strategies that align with our clients’ business goals.

Responsibilities:

Develop, execute, and manage Google Ads campaigns, including search, display, and video ads.
Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI.
Monitor and analyze campaign performance using Google Analytics and other tools, adjusting strategies as necessary.
Write compelling ad copy and optimize landing pages for ad campaigns.
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Provide recommendations and strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep up to date with PPC/SEM trends, strategies, and best practices.
Collaborate with the marketing team to ensure that PPC campaigns are aligned with overall marketing strategies.
Requirements:

Proven experience as a Google Ads PPC Specialist or similar role.
Strong understanding of Google Ads, Google Analytics, and other digital marketing tools.
Excellent analytical skills with the ability to interpret data and provide actionable insights.
Strong attention to detail and the ability to manage multiple projects simultaneously.
Creative thinking with excellent problem-solving abilities.
Google Ads certification is highly preferred.
Bachelor’s degree in Marketing, Business, or a related field is a plus.
Why Join Us:

Competitive pay.
Opportunity to work with a team of passionate and talented individuals.
Flexible working hours.
Fully remote.
A creative and collaborative work environment.