Growing Boutique Hotel in need of Email Marketing Specialist

I am the GM of a hotel that launched last May. We have maintained occupancy rates over 90% the majority of months since launching and already have over 200 5 star Google Reviews and another 200+ on major Online Travel Agency Platforms.

We currently have a list of ~1000 emails and it grows every month. We also have lead magnets on our website, and are running SEO campaigns that are racking up more traffic every month.

I have a background in business development and have written copy in the corporate B2B space. While I know what good copy and email marketing strategies look like, the business needs me focused on strategy, project management, and recruitment. I simply don’t have the time to do it myself.

Meanwhile, our list is sitting there, collecting dust.

But that’s where you come in.

I need a skilled email copy writer to drive this initiative forward. Here are the requirements for the role:

-Develop and execute email marketing campaigns (totaling in at least 8 emails per month) that align with the hotel's brand and target market (couples celebrating special occasions and/or romantic getaways) while hitting KPI Targets
-Proven success in running email campaigns, with at least three client success stories.
-Ability to evaluate our current automated sequences and/or create new automation sequences for new, returning, and existing guests
-Fills out all pre-screening questions
-Sends me a picture from any scene or advertisement from David Lych's Twin Peaks.
-Continuously refine strategy for different campaign types and consistent outreach.

Monthly KPI Targets
-2% click-through rate
-0.2-0.5% conversion rate

Side Notes:

We can create codes through our property management system to track conversions.

Right now, we use Moosend as our email marketing tool.

Currently, our conversion rate on Airbnb is around 0.5%, so we expect the email list to
I would like emails sent out to our list

We have a few different ways we can segment the list already including: (1) 5 star review guests (2) local guests (3) international guests.

We are willing to have the right person on retainer at a base rate of $100-300/month. We are open to paying more with better performance, and are willing to structure additional performance target tiers as well.

If you are serious, please fill out the pre-screening questions in the link here: https://forms.gle/P4DCnBsir3JkfiAr8