Social Media Specialist / Manager

Choice Auto Part is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize customer engagement with Choice Auto Parts goods and services, thereby helping us to accomplish our goals year over year.

Objectives of this role
Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Align our brand with new and emerging trends
Improve ROI through more consistently on-target messaging
Identify new channels to embed our brand that align our marketing direction
Glean insights from social data using monitoring tools
Reach out to influencers and other brands to set up collaborations

Responsibilities
Use social media tools to craft and release content to our social channels
Develop social media campaigns in collaboration with the marketing team
Become an extension of the company’s brand to connect with existing customers, and acquire new ones
Analyze the company’s social strategy to make frequent improvement suggestions
Stay up to date with new and emerging trends to help keep Choice Auto Part’s social media presence consistently relevant
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and qualifications
Significant management and leadership experience
Extensive knowledge of a variety of current social media platforms
Excellent problem-solving techniques
Strong multitasking capabilities under pressure
Clear, confident communication abilities
Effective time-management skills

Preferred qualifications
Significant experience leading a brand’s social media initiatives
Keen understanding of how to craft effective social media strategies
Strong familiarity with computers, email clients, and project management software
Experience with social media tools
Capable with database query languages such as SQL
Large social media following a plus
Using social media marketing tools to create and maintain the company’s brand