Facebook and Google Ads Manager

Job Summary:
As a Facebook and Google Ads Manager at Be My Checkmate, you will be responsible for developing, implementing, and optimizing our paid advertising campaigns on Facebook and Google Ads. You will drive traffic, conversions, and ROI, utilizing your expertise in digital advertising, data analysis, and campaign optimization.

**Key Responsibilities:**

1. **Campaign Strategy and Planning:**
- Develop comprehensive advertising strategies for Facebook and Google Ads to achieve marketing goals.
- Conduct research to identify target audiences and market trends.
- Create ad calendars and budgets, ensuring efficient allocation of resources.

2. **Ad Creation and Optimization:**
- Design, write, and A/B test ad creatives to improve click-through rates and conversions.
- Perform keyword research, create ad copy, and manage ad extensions for Google Ads campaigns.
- Continuously optimize ad campaigns for performance and cost-effectiveness.

3. **Audience Targeting and Segmentation:**
- Utilize audience targeting features to reach specific demographics and interests.
- Segment and tailor ad campaigns to different audience groups for maximum impact.

4. **Data Analysis and Reporting:**
- Monitor campaign performance using analytics tools.
- Generate and analyze reports to evaluate key performance indicators (KPIs).
- Provide regular reports to the marketing team with insights and recommendations.

5. **Budget Management:**
- Manage ad spend efficiently and effectively to maximize ROI.
- Adjust budgets and bids based on campaign performance and goals.

6. **Ad Compliance and Policy Adherence:**
- Ensure all ads comply with Facebook and Google Ads policies.
- Stay updated on policy changes and industry best practices.

7. **Competitor Analysis:**
- Research and analyze competitors' advertising strategies and make recommendations based on findings.

**Qualifications:**

- Proven experience in managing Facebook and Google Ads campaigns.
- Google Ads and Facebook Ads certifications are a plus.
- Strong analytical skills and proficiency in data analysis tools.
- Creative and results-driven mindset.
- Excellent communication and collaboration skills.
- Ability to adapt to evolving digital marketing trends and technologies.

**Benefits:**

- Competitive salary.
- Professional development opportunities.
- Collaborative and inclusive work environment.

**How to Apply:**
If you are passionate about digital advertising, have a strong track record of managing successful Facebook and Google Ads campaigns, and are excited about the opportunity to contribute to our mission, we'd love to hear from you. Please send your resume, a cover letter, and/or examples of past campaign successes to paulina@meandcapital.com