SEO/SEM & AdWord Manager

We are seeking a talented, motivated SEO/SEM & AdWords Manager with ideally 3yrs+ experience to join our marketing team. Astro Hospitality www.astro.net.nz is a dynamic and fast-growing company specializing in supply of hotel guestroom and housekeeping equipment and consumables, located in Blenheim, New Zealand. We are passionate about delivering high-quality services to our clients and maintaining a strong online presence. As part of our commitment to excellence, we are seeking a talented individual to join our team to support our marketing manager with all aspects of SEO & SEM.

JOB BRIEF:

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

RESPONSIBILITIES:

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization .
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code .
- Work with editorial and marketing teams to drive SEO in content creation and content programming .
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

SKILLS THAT YOU WILL REQUIRE TO BE SUCCESSFUL:

- Proven SEO experience. - (Minimum of 3 years experience)
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) .
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.

Note: Only shortlisted candidates will be contacted for an interview. We appreciate your understanding.

We look forward to reviewing your application and potentially welcoming you to our remote team!