Current Employment Status:
Hired Full Time on Jul 23, 2022
I'm an experienced PPC Specialist dedicated to helping Amazon Sellers grow. I specialize in effectively managing strategic PPC campaigns to drive results and foster business expansion.
Included in my skill set are:
1. Keyword and Research Optimization
- Conducting thorough keyword research to identify relevant and high-converting keywords for Amazon products.
- Continuously optimizing and updating keyword lists based on performance data.
2. Campaign Setup and Structure
- Creating and structuring PPC Campaigns
- Utilizing different Campaign types such as Sponsored Products, Sponsored Brands and Sponsored Display Ads.
3. Bid Management
- Monitoring and adjusting bid strategies to achieve advertising goals.
- Employing both manual and automated bidding strategies to optimize ad spend.
4. Ad Copywriting
- Crafting compelling ad copy that highlights product features and benefits.
- Conducting A/B Split Testing to refine which one would work best.
5. Product Targeting
- Implementing Product Targeting strategies to reach specific customer segments.
- Analyzing and adjusting targeting settings based on performance metrics.
6. Budget Management
- Setting and managing advertising budgets to align with overall business objectives.
- Monitoring spending trends and making adjustments as needed.
7. Reporting and Analysis
- Regularly analyzing performance metrics and providing insights to clients.
- Generating reports to key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS).
8. Competitor Analysis
- Keeping a close eye on competitor advertising strategies and adjusting tactics accordingly.
- Identifying opportunities to gain a competitive edge in the market.
9 . Ad Placement and Targeting
- Exploring and optimizing ad placement options to maximize visibility and reach.
- Refining targeting criteria to reach the most relevant audience.
10. Stay Updated on Amazon Advertising Trends
- Keeping up-to-date with changes in Amazon's Advertising Platform.
- Experimenting with new features and formats offered by Amazon Advertising.
Amazon tools I used:
1. Helium 10
2. Amazon Seller Central
3. Keepa
4. Jungle Scout
5. Data Dive
Other VA tools I used:
1. Clickup
2. Zoho CRM
3. Looker Studio
4. Excel (Vlookup, Pivot)
5. Canva
I possess a genuine enthusiasm for continuous learning, consistently seeking opportunities to enhance my expertise, particularly in the realm of PPC Account Management. My commitment to reliability and resourcefulness is reflected in consistency delivering positive outcomes. I am dedicated to providing support to ensure the growth and expansion of your Amazon business. Feel free to reach out, and together, we can strategize for the success of your Amazon journey.
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