Campaign Management and Optimization:
- Set up ad stacks (Google AdSense, Ad Exchange, Taboola, and other 3rd-party ad demands) in Google Ad Manager, configured Header Bidding, and ensured daily ad quality checks. This included monitoring key metrics, conducting comparative analysis, and regularly auditing demand stack partners.
- Researched strategies for improvement, presented ideas to publishers, and stayed updated on ad tech developments.
Revenue Growth and Client Service:
- Troubleshoot and resolved technical adops-related issues.
- Analyzed publisher ad inventory to enhance revenue ad performance.
- Met internal KPIs and revenue targets, managed publisher communications, and handled ad ops-related matters.
- Provided efficient and courteous service to the clients (publishers).
- Demonstrated an ability to manage multiple tasks while remaining adaptable and flexible.
Experience: 2 - 5 years
Experience: 6 months - 1 year
Experience: 5 - 10 years
Experience: 5 - 10 years
I have expert-level skills in using Google Ad Manager, Google AdSense, and Google Ad Exchange.
Experience: 5 - 10 years
I have expert-level skills in using Google Ad Manager, Google AdSense, and Google Ad Exchange.
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 1 - 2 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 5 - 10 years
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