5 Years Senior Media Buyer | Facebook ADS Expert|Tiktok ADS

Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS. Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%. Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement. Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.

Conduct market research to identify target audience demographics and preferences. Develop ad campaign strategies aligned with business objectives and TikTok's unique platform features. Create compelling and engaging ad creatives, including video content, copy, and graphics. Set up and manage TikTok ad campaigns within TikTok Ads Manager, including budgeting and scheduling.