Marketing & Sales Copywriter for DTC Brands

Ad copy and scripts for Facebook ads (image & video ads), product/sales pages, landing pages (advertorials, listicles, comparison, etc), brochures, manuals, product packaging, and more.

Whenever you write a copy, conducting research is always the first step. This will help you come up with unique selling propositions, angles to try out on ads, and outrun your competitors. Here are the 3 pillars of research: 1. Product research - knowing about how the product works, its features and specifications, and compiling questions to ask the suppliers/manufacturers if you need more details (suppliers/manufacturers are good at engineering and creating products but they might not be as good in marketing so you have to probe) 2. Customer research: Identifying what your target market actually wants by going through forums, product reviews, amazon reviews sections, surveys, etc. Here, you'll get to see the exact phrases, words and benefits you can use on your ads, pages and marketing collaterals which could help with conversions. You can also get to know the alternatives your target market uses and do a comparison (i.e. boiling water vs having a hot water dispenser in terms of time and effort you can save) 3. Competitor research: Discovering how your product is unique or how better it is than the competitors (which is essential for your USP). Personally, I spy on the competitors also so I can write product page copy better than they do (which can help outrun them too).

For landing pages (e.g. listicles), I use Zipify for designing. I request our creatives team to help design the images, videos, and/or GIFs that I'll use on the page.