Current Employment Status:
Hired Full Time on Mar 14, 2024
As a seasoned Digital Marketing Expert with over 10 years of experience, I specialize in driving e-commerce success through advanced Google Ads strategies. My proficiency spans across Performance Max (PMax), Google Shopping, Google Merchant, and Feed Management, alongside expertise in Lead Generation via Search Ads, Display Remarketing, and more.
I possess a proven track record in strategizing, executing, and optimizing comprehensive digital marketing campaigns designed to elevate brand visibility, boost customer engagement, and drive significant revenue growth. My adeptness with Google platforms allows me to deliver exceptional marketing results tailored to the unique needs of e-commerce businesses.
Expertise and Strategies:
Performance Max Campaigns (PMax):
Leveraging Google's machine learning to create dynamic, multi-channel campaigns that adapt in real-time, ensuring optimal performance across Google’s entire inventory.
Google Shopping Ads Optimization:
Enhancing product listings through meticulous feed management and strategic bidding, resulting in increased visibility and higher conversion rates.
Best Sellers Strategy:
Focusing marketing efforts on best-selling products to maximize sales volume and profitability.
Margin-Based Campaigns:
Prioritizing products with higher profit margins to ensure the most cost-effective allocation of the advertising budget.
Zombie Low SKU Strategies:
Identifying and rejuvenating low-performing SKUs to enhance their visibility and sales performance.
Custom Labels:
Utilizing custom labels to categorize products for more precise bidding and reporting, tailored to business objectives.
GMC Promotions:
Effectively managing Google Merchant Center promotions to increase product visibility and attract more customers.
Advanced Remarketing Techniques:
Implementing layered remarketing strategies that target users based on their behavior, ensuring higher engagement and conversion rates.
Geo-targeted Campaigns:
Crafting tailored campaigns for specific regions to maximize local market penetration and customer acquisition.
Budget Management:
Effectively allocating and optimizing budgets from $1,000 to over $500,000 per month to maximize ROI, whether for small businesses or large enterprises.
Data-Driven Insights:
Utilizing advanced analytics to continually refine campaign strategies, ensuring they meet or exceed performance goals.
Throughout my career, I have successfully managed local and nationwide campaigns across diverse markets, including the UK, Australia, the USA, and Canada. I excel at maximizing ROI within various budget constraints, having effectively managed advertising budgets ranging from $500 to over $300,000 per month. My strategic approach and in-depth knowledge of Google's advertising ecosystem enable me to deliver results that drive significant growth for e-commerce businesses.
Experiences
E-commerce (500+ websites handled):
• Clothing and Textiles
• Cell phone Accessories
• Gadget Accessories
• Printers ( Epson, HP, etc )
• IP Phones, Headsets, IP PBX, Routers, Switches
• Stoves and Fires, BBQ, etc
• Camera Bags
• Supplements ( whey protein, super foods, etc )
• Welding Supplies
• Badge Marker Machines, Keyrings, Split Rings, etc
• Viagra, Morning After Pill
• Phone Accessories
• Gym Supplements
• Juice cleanse and other vegan supplements
• Musical Instruments
• Computer Parts
• Industrial Parts
• 4x4 car / performance parts
• Car parts
• Roofing
• Make ups
• Nail accessories
• Furniture (Large Stores)
• Knives
• Picture Frames
• Acrylic Awards
• Boilers
• Baby clothing
• Summer camps
• Plumbing products
• Heating
• Kitchen
• Bathroom
• Jackets
•
• Wines
• Branded clothing
• Furniture
• and many more..
Lead Generation Experiences (800+ websites handled):
• Lawyer
• Painting
• Plumbing
• Roofing
• Windows & Sidings
• Weight Loss
• Insurance (all kind of insurance) +
• Different kinds of therapy
• Chiropractor
• Neck pain, back pain relief, etc.
• Cleaners Australia
• Bakery• Awnings, Decks, etc
• HVAC, heating, etc.
• Plumbing
• Lawn Care
• Windows
• Sidings
• Doors - Garage doors, entry doors, etc
• Painting
• Carpentry ( kitchen, bathroom remodel, etc.)
• Wedding photographer
• Book keeping services
• Dentists
• Property Management
• Real Estate
• Sports fishing
• Air-condition
• Spa
• Cleaning services
• Heating / HVAC
• Events/Conferences
• Podiatry
• and many more..
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 1 - 2 years
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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