Social Media Manager | Marketing Head

Extensive experience in developing and curating engaging content tailored to diverse audiences across multiple social media platforms, including Facebook, Instagram, and TikTok. Proficient in crafting compelling captions, creating visually appealing graphics, and producing short-form video content to enhance audience engagement and drive brand visibility. Skilled in leveraging tools like Canva, Adobe Photoshop, and video editing software to produce high-quality content that aligns with brand guidelines and campaign goals. Strong understanding of content calendars, scheduling tools, and analytics, ensuring posts are optimized for timing, relevance, and impact. Adept at identifying trends and incorporating innovative ideas into content strategies to maintain a fresh and competitive online presence. Proven track record of increasing social media engagement and driving measurable results through creative storytelling and attention-grabbing visuals.

Proven expertise in creating eye-catching thumbnails and social media designs that capture attention and align with brand identity. Skilled in using design tools like Canva, Adobe Photoshop, and Illustrator to craft visually compelling graphics for posts, stories, and ads across platforms such as Facebook & Instagram, Experienced in designing thumbnails optimized for YouTube videos to maximize click-through rates and engagement. Proficient in incorporating platform-specific best practices, such as aspect ratios, typography, and color schemes, to ensure designs stand out in competitive feeds. Ability to translate complex ideas into simple, impactful visuals while maintaining consistency with campaign objectives and branding guidelines. Regularly track performance metrics and adapt designs based on analytics to enhance engagement and audience retention.

Extensive experience in planning, executing, and managing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. Proficient in leveraging a range of digital channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to achieve measurable business objectives. Skilled in creating and optimizing online ad campaigns using tools such as Google Ads and Meta Ads Manager, ensuring high ROI through targeted audience segmentation and performance tracking. Expertise in crafting compelling email marketing campaigns, including designing templates, segmenting audiences, and analyzing open and click-through rates. Strong knowledge of SEO best practices, keyword research, and content optimization to improve website traffic and search rankings. Experienced in utilizing analytics platforms like Google Analytics and social media insights to measure campaign performance, identify trends, and refine strategies for continuous improvement.

In my experience with marketing analytics, I have been responsible for analyzing data from various marketing campaigns to evaluate their effectiveness and identify areas for improvement. I have used analytics tools to track key performance indicators (KPIs) such as customer engagement, conversion rates, and ROI, helping to optimize marketing strategies. I’ve worked with both digital and traditional marketing data, including social media metrics, email campaign results, and website traffic analytics, to gain insights into customer behavior and preferences. By leveraging this data, I’ve been able to create targeted campaigns that resonate with the right audience, resulting in increased lead generation and brand growth. Additionally, I have collaborated closely with cross-functional teams, including sales and creative departments, to ensure that insights are actionable and align with broader business objectives. My ability to interpret complex data and translate it into clear, actionable strategies has been key to driving marketing success and improving overall campaign performance.

Extensive experience in planning, executing, and optimizing social media marketing campaigns to enhance brand visibility, audience engagement, and business growth. Skilled in developing tailored strategies for platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring alignment with overall marketing objectives. Proficient in crafting engaging content, including posts, stories, videos, and paid advertisements, to capture attention and drive user interaction. Expertise in managing paid social media campaigns through tools like Meta Ads Manager and LinkedIn Campaign Manager, leveraging precise targeting and A/B testing to maximize ROI. Strong track record in building and nurturing online communities by fostering meaningful interactions, addressing inquiries promptly, and creating a positive brand image. Experienced in using analytics tools such as Google Analytics, Meta Insights, and Hootsuite to track key performance metrics, assess campaign success, and implement data-driven improvements. Adept at staying ahead of social media trends, experimenting with innovative content formats, and identifying opportunities for brand growth in emerging digital spaces. Proven ability to deliver measurable results through strategic planning, creative storytelling, and audience-focused