Social Media Marketing Expert

As a seasoned Social Media Manager, I have honed my expertise in leveraging digital platforms to drive brand awareness and business growth. My experience spans across both B2B and B2C sectors, with a strong focus on Meta (Facebook, Instagram, WhatsApp) and Google Ads platforms. At Concentrix Malaysia, I led the Meta marketing strategies for the Oceania market, executing high-impact campaigns that optimized audience targeting, conversion rates, and engagement. I managed substantial advertising budgets, exceeding $5,000 monthly, and developed data-driven strategies that maximized ROI. I also have a proven ability to work across cross-functional teams, ensuring seamless integration of content, creatives, and ad operations for sustained campaign performance. In my current role at Aurous Consultancy, I further sharpen my skills in client relationship management, campaign analytics, and strategic planning, ensuring client satisfaction while driving substantial revenue growth. My ability to balance both creativity and analytics in social media management sets me apart as a results-oriented expert, committed to continuous optimization and excellence in every campaign.

As a Meta Marketing Expert at Concentrix Malaysia, I led the development and execution of Meta's marketing strategy for the Oceania market, focusing on Facebook, Instagram, and WhatsApp. My role involved managing and optimizing Facebook Ads to drive traffic and achieve high conversion rates for B2B clients. With a monthly ad budget of over $5,000, I was responsible for the end-to-end campaign process, from audience targeting and content optimization to A/B testing and performance analysis. I leveraged CRM tools to enhance customer retention, executed effective retargeting strategies, and worked closely with design and editorial teams to ensure compelling creatives that resonated with target audiences. Throughout my tenure, I successfully scaled campaigns, improved ROI, and consistently delivered high-performing ads that aligned with clients’ business objectives. My expertise in Facebook Ads, coupled with my strategic approach to digital marketing, allowed me to consistently exceed campaign goals and build long-term client relationships.

As a Social Media Content Creator, I have honed my skills in crafting impactful and engaging content that resonates with target audiences across various digital platforms. At Concentrix Malaysia, I led B2B marketing efforts for Meta's family of products, where I developed and executed integrated campaigns on Facebook, Instagram, and WhatsApp. My role involved optimizing ad performance, producing compelling content, and continuously refining strategies through A/B testing and data analysis to drive engagement and conversions. I worked closely with design and editorial teams to ensure content was visually appealing and aligned with business goals. Additionally, my experience with content optimization extended to scaling paid social campaigns, targeting specific audience segments, and utilizing CRM tools to enhance customer satisfaction and retention. With a strong focus on performance metrics, I consistently produced content that contributed to the overall success of campaigns and helped businesses achieve their marketing objectives.

As a Google Ads Marketing Expert at Teletech, I was responsible for managing and optimizing Google Ads campaigns for small and medium-sized businesses, focusing on driving results through tailored strategies and ongoing account optimization. My role included managing a portfolio of clients, conducting needs analysis, and providing comprehensive Google Ads pitches to increase performance. I worked directly with clients to ensure the adoption of Google best practices, implementing strategic optimizations such as smart bidding, keyword research, and ad score improvements to boost campaign performance. Additionally, I conducted in-depth analysis of account data, utilizing Google Analytics and conversion tracking to refine targeting, increase ROI, and improve key performance metrics such as conversion rates and CTR. Through this hands-on experience, I gained significant expertise in budget management, A/B testing, and the continuous optimization of ad campaigns, ensuring each client’s success in the highly competitive digital marketing landscape.

As a seasoned Digital Marketing and Business Development professional, I bring a wealth of experience in executing high-impact marketing strategies and driving revenue growth through various online platforms. Currently serving as the Business Development Manager at Aurous Consultancy, I excel in market research, lead generation, client engagement, and developing tailored solutions for business clients. Prior to this, I held the role of Meta/Facebook Marketing Expert at Concentrix Malaysia, where I led B2B marketing efforts across Meta’s platforms (Facebook, Instagram, WhatsApp), optimizing campaigns for maximum ROI and audience engagement. With expertise in paid social media advertising, Google Ads management, and CRM tools, I specialize in driving customer retention, creating integrated marketing programs, and continuously optimizing campaigns through data analysis and A/B testing. My experience includes managing large ad budgets, negotiating with clients, and collaborating with cross-functional teams to deliver impactful results, all while fostering strong, long-term client relationships. Through my various roles, including Google Ads Marketing Expert at Teletech and sales positions at Foodpanda and Globe Telecom, I have honed my ability to craft data-driven marketing strategies that resonate with both B2B and B2C audiences, resulting in consistent business growth and client satisfaction.