Amazon Product Researcher, Product Listing Optimization

Keyword Research: Find the best-performing keywords that have high search volume to maximize product visibility and improve sales. Identify relevant keywords and use them in the listing to boost sales. Use efficient keywords for higher organic ranking to increase organic traffic. Ensure have effective backend keywords to provide Amazon with extra details about a product listing. Use different methods to find best-performing keywords such as specialized tools for Amazon, Amazon’s Auto-Complete Feature, Facebook, Reddit, and analyze competitors’ listings.

Amazon Product Research considers the following aspects- Demand: Conduct in-depth research for products with high market demand. Decide on winning products backed by sufficient data (using specialized research tools for Amazon) to ensure they could turn into a substantial profit. Find the product’s top-performing keywords with good search volume. Search for a product that has higher average sales per month based on the company’s criteria. Ensure the product has substantial profit after considering the product cost, Amazon FBA fees, shipping fees, promotion expenses, and other related expenses. Understand the sales performance or sales frequency of a product by using the right tool to check the best seller rank (BSR). Search for a product that encourages repeat purchases, which can build brand and customer loyalty, and lead to lower acquisition and marketing costs. Upon the company’s goal, avoid seasonal products with the help of Google Trends or the Amazon keyword search volume data across the year. To understand the overall demand, track the customers’ reviews, and understand the effectiveness of a product. Gather insights from actual buyers on their product ratings on text, video, and image. Understand the product demand by tracking competitors’ prices. Customer: Deeply study the consumer review, whether the product is effectively solving the customer’s pain point. Analyze the product reviews to identify weaknesses and gaps, and use the gaps to improve the owned winning product. Competition: Research a product that has a low entry barrier, by thoroughly understanding the competition such as a potential product that has several new competitors. Avoid competing with big brands in a certain product category. Track the number of sellers for a product to indicate the level of competition and demand for the product. Too many sellers mean the product is highly competitive and has difficulty breaking into, while fewer sellers mean less competition and more growth potential. Avoid highly competitive products in saturated niches that are extremely hard to break into. Profitability: Ensure the product is profitable, by the right pricing with customer perceived value. Search for lightweight products to keep shipping and storage fees down. Select a product with a Decent Profit Margin (according to the company’s criteria) by considering multiple factors such as cost of goods, subscription fees, selling fees, advertising fees, storage fees, shipping fees, etc. Discover Potential Product Ideas: Discover the products at Amazon marketplace, eBay, AliExpress, e-commerce platforms, and social media. Ask the current suppliers what products are trending and selling well.

Product Listing Optimization: Help Amazon sellers optimize the product listing to increase traffic and conversion. Ensure best-performing keywords are relevant to product listing on product titles, product descriptions, and bullet points. Display product variations in one listing to rank higher and help customer finds the product on a single page. Maintain the stock availability to make a product listing in high ranking. Priced the products competitively. Use the Amazon A+ Content tool by providing helpful information to increase conversion. For better customer reviews provide answers to customer’s FAQs in the Q&A section of the product listing. Maximize FBA resources by stocking the products at strategically located Amazon warehouses. Encourage clients to allot a few dollars for advertising to increase sales velocity. Use high-quality product images, and videos. Include brand name in product listing for Private Label clients. List the product in the most specific category to easily locate by the buyers.

Supplier Sourcing: Find suppliers or manufacturers that give a reasonably fair price with high standards and quality for the Amazon marketplace. Source suppliers or manufacturers on online marketplaces like Alibaba, Aliexpress, Made-in-China, Global Sources, and other B2B e-commerce platforms. Contact sourcing agencies to find the right suppliers or manufacturers. Use sourcing agencies to check the quality and standard of the products if they conform to the client’s requirements. For the Alibaba platform, ensure the suppliers are Trade Assurance, Verified Suppliers, at least 3 years member in Alibaba, and have the necessary product certifications. Ensure the product specifications are in detail before contacting the suppliers or manufacturers. Ask for sample products to assess the quality and safety standards. Compute the cost of the products and the associated expenses in bringing the products from supplier/manufacturer premises down to the Amazon warehouse or owned warehouse. Compute the profit margin (Selling Price less Product Cost, Shipping Cost, Amazon Fees, and other associated costs). Consider the location of the suppliers/manufacturers if they are near the international seaport. Ask the production and delivery lead time and check the delivery rate. Before sourcing suppliers or manufacturers, ensure the products do not infringe the patents and trademarks of other products. Employ a U.S. third-party agency to conduct product quality control before it is shipped to FBA centers to meet Amazon standard requirements.