Digital Marketing Generalist

Assisted in the development and execution of marketing campaigns Collaborated with the marketing team to create engaging content Conducted market research to gather insights on industry trends Managed social media platforms and engaged with followers Supported the organization of events, webinars, and trade shows

Researched and identified potential leads through various sources Developed and implemented strategies to attract and convert leads Tracked and managed the lead funnel for timely follow-ups Used CRM tools to automate lead generation processes Coordinated with team members for efficient workflow and communication

Extracted and organized data to identify potential clients and market trends Maintained and updated CRM systems for accurate client information Created, scheduled, and managed email and SMS campaigns Monitored campaign performance and optimized strategies Managed social media accounts to increase brand visibility and engagement Assisted with general administrative tasks for smooth daily operations