Sales and Marketing Specialist

Develops marketing plans and executes marketing plans that profitably build sales, transaction counts, and market share for one or more Restaurants. Accountable for patch LSM sales and marketing local in-store support. Communicates and trains Restaurant Management and Store Activity Representatives (STAR) on the proper execution of marketing programs. Key customers include, Restaurant Management and STAR’s. Sales Building Helps develop in-store marketing plan, executes, and evaluates sales building plans for their assigned restaurants to include promotions and community relations. Helps develop and execute grand opening and competitive action plans. Assists with the development of Restaurant mini-market marketing plans. Training Advises and coaches STARs and Restaurant Managers on promotion execution and the development of LSM plans including promotion and community relations. Develops and coaches all STARs and FRMs within their assigned area of responsibility. Process Management and Execution Monitors the proper execution and impact of all marketing activities for there assigned patch of restaurants and provides appropriate feedback as necessary. Ensures proper use of McDonald’s trademarks, registered logos, producer’s licenses, product and safety standards, and makes sure all advertising materials have legal, creative, and corporate approval. Ensures the proper execution of national marketing plans/merchandising and innovations of My Store Marketing (e.g. Birthday Party , Fun Club, Grand Fun Day, Partnership Tie-ups, etc.) that profitably build sales, transactions, and market share for Restaurants. Analysis Gathers, analyzes, and provides accurate, relevant, and timely information so that Marketing Staff make the best recommendations and Operations make informed and confident decisions. Interprets and evaluates information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research Offers advice and counsel to ensure that the company’s financial resources are used effectively.