Social Media Manager | Content Writer | Video Editor | Photo Editor | Copywriter

Social media content creation is integral to establishing and enhancing a brand's reputation. It should revolve around the brand's tagline, embodying its core message and values. I've observed that some brands prioritise grabbing attention over conveying their brand's message effectively. However, it's crucial to maintain focus on the brand's identity and communicate consistently through our content. What message and language do we want to convey through our content? While the traditional formula of Good Hook + Content + Call to Action has served social media well over time, both the market and I have evolved. It's become evident that establishing a psychological connection through elements such as colors, music, rawness, timing, and emotional resonance is what truly matters. As we continue to adapt to these changes, how can we integrate these aspects into our content creation strategy to foster stronger engagement and connections with our audience?

There's a longstanding confusion between graphic design and graphic art. Graphic design, though it may appear simple at first glance, demands meticulous attention to detail and psychological considerations. This is why it's aptly termed 'design'. It's not just about creating visually appealing images, but also about crafting remarkable visuals that resonate with the audience on a deeper level or convey clear instructions.

Video editing is a captivating art form that has the power to evoke specific emotions or ideas in the minds of viewers. Every aspect must be meticulously crafted, from the technical intricacies of timing to the application of colors and music. My approach is deeply rooted in understanding the overarching goal of the video. Whether it's to elicit tears, joy, inspiration, or even anger, that's where my magic comes into play. Moreover, speed and consistency in editing are paramount considerations in today's fast-paced digital world. We must adapt to this pace to ensure our productions not only thrive but also remain relevant. By marrying creativity with efficiency, we can truly make an impact in the ever-evolving landscape of video content.

The essence lies in the word, 'Management'. I employ a personal strategy called Content Orchestration, which delves into a deeper level of management to ensure content visibility across various platforms consistently. Central to this approach is our reliance on numbers, as they never lie. Good management and good numbers are inseparable; they form the foundation of success.