Digital Marketing Specialist

Develop and maintain relationships with clients, ensuring high levels of customer satisfaction and retention. ● Managed a portfolio of high-risk accounts, successfully recovering $2 million in outstanding debts. ● Implemented effective collection strategies, reducing delinquency rates by 25%. ● Negotiated payment plans and settlements, maintaining compliance with legal and regulatory requirements.

Digital Marketing for Google Local Service Ads (LSA) and Google Business Profile (GBP - Listing) and META Background Local Service Ads (LSA): ● Creating LSA dashboard, onboarding, managing and optimizing advertising campaigns on Google's Local Services platform to help businesses attract local customers. ● This also includes budget management, performance reporting, client communication and providing insights and recommendations. Google Business Profile (GBP): ● Involves managing and optimizing Google Business Profile listings to enhance online visibility and drive customer engagement for businesses. ● This also includes profile optimization, content management, review management, insights and analytics and listing verification. Other Tasks: ● Inbound and Outbound Sales ○ Understand customer needs and recommend appropriate services through inbound calls, emails, and chats promptly and professionally. ○ Make outbound calls to prospective customers to introduce products or services. ● Billing Management for both internal (management fee) and external (Google Ads) ○ Serve as the primary point of contact for billing inquiries from clients. ○ Monitor accounts receivable to ensure timely collection of payments. ○ Resolve client billing issues promptly and courteously. ● Monthly Check-in Meeting ● Conducts monthly check-in meetings with business owners for monthly performance, financial report, updates and any help needed. Background in Facebook Ads Management ● Funnel Marketing Identification ○ Analyze cold, warm and hot audiences ○ Market Research for clients. For brand new, I run 3 Campaigns, 3 Ad sets and 3 Ad Creatives ● Creating Retargeting Ads ○ Doing custom audiences and lookalike audiences ○ Strategies include: ■ Creating Page Views for the last 30 days, excluding people who purchased 30 days ago. ■ Set up an Advanced Budget Campaign, set a $1,000 budget. ● Monitoring and Scaling Ads ○ Timeline: After 3 days if performance is good, I’ll create custom audiences or vertical scaling that includes increasing the budget. Provide insights if low performance that includes engagement performance or doing horizontal scaling such as adding ad sets or targeting. ○ Kill the ad after 5 days if the ad is still low in performance.

Loyalty and Retention Unit Manager - TELUS International Philippines Canadian Corporation based in British Columbia and Alberta that offers home services such as landline, cable, mobile, internet and home security services. August 2015 – September 29, 2022 ● Overseeing a team of employees who are responsible for various aspects of telecommunications services. ● This also includes team leadership, performance management, customer service excellence, workforce planning, training and development, process improvement and employee engagement and motivation. ● Develop and implement strategies to retain customers, such as loyalty programs, special offers, or personalized communication. ● Develop and maintain relationships with customers to ensure their satisfaction and loyalty. ● Act as a point of contact for any issues or concerns customers might have, providing timely and effective resolutions. TELUS International Certifications: ● License to Lead – August 23, 2022 ● Ready Set Coach – April 4, 2021 ● Coaching to Success – December 3, 2019 ● iAspire Certified – March 29, 2018