Senior Amazon Manager for PPC, Listing BSR, and Inventory

If you need to scale your business, have brands you need to revive, or are still starting on Amazon-- then you need me. I started working under an Amazon-specific job way back in 2016, optimizing PPC Ads for my client and handling an account that just initially had a daily sales of $25 (around two units of his only product in the catalog) and later on growing it to a $1,200-daily sales after three years. I have a rich background in Amazon, not just in PPC but also in researching keywords, competitors, and products, optimizing listings, A+ Content, and other ad platforms, and managing sales, inventory, and logistics. I am most comfortable turning underperforming FBA stores and those just starting into profitable brands that can scale up even further or be ripe for exiting the market. My skills strike a perfect balance between analytical skills from my physics and engineering background and creative expertise from my technical and creative writing career. To revive or scale up businesses, I create detailed account audits, map out strategic plans, meticulously execute actionable plans, and set targets and objectives in PPC, listing enhancement, strategic inventory management, or A+ Content management. I am well versed in using tools such as Helium 10 (although I can also work manually if needed) to create data-driven decisions on key metrics and areas for your Amazon store. I am confident with my skills in inventory management, keyword research, product development and QA/QC, listing optimization, PPC Optimization, and preparing legal and technical requirements (Plan of Action, CPAR, Trademark and Patent Application, Trademark disputes, Anti-dumping and Tariff products rerouting). If you want to scale your Amazon business for more sustainable growth and competitive advantage against your competitors, then I am the person you need.

I can craft Amazon listings that are not just keyword-rich (identifying the right keywords not just based on Search Volume but also vis-a-vis Amazon Brand Analytics Top 3 ASIN competitor data, Helium 10 Estimated Keyword Sales, CPR Sales for Amazon's Choice Badge, and Competitor Density) but are also designed to convert well above the product node mean conversion rate. A great listing goes beyond keywords; it should resonate well and convince real people while appealing to Amazon’s algorithm. I create compelling listing bullets and keyword-rich titles, prioritizing terms based on historical keyword sales, top data from Amazon Brand Analytics, search volume, and CPR metrics. I meticulously filter out keywords, considering whether the listing's traffic (based on Seller Central Business Reports) is primarily mobile or web-centric, ensuring the most critical key phrases and short feature phrases appear before the front-end results cut the characters of the title (around 120 characters for web, and 80 for mobile depending on the device). I also scrape competitor reviews to uncover pain points and opportunities. I use this data to develop feature-rich shoot notes and lifestyle images that co-opt competitors' positive and negative reviews (advertising them as our comparative advantage). This narrative-driven approach and data-backed keyword research ensure that our listings rank while compelling enough to drive conversions effectively, organic or ads.

I love analyzing and processing data and numbers. That is to say, I can get geeky when talking about PPC. Firstly, there's no one-size-fits-all solution for managing PPC Ads. Some tools automate or lessen manual labor, such as Helium 10's PPC management Tool, Perpetua, or other PPC management services. However, the core of any PPC Optimization is sound analysis and a solid understanding of core principles. Firstly, there should be clear documentation of our actual COGs (not just on the manufacturing side, but also the range of shipment costs, which can vary, and the FBA Fees, which can be decreased if we apply for some exemptions such as Small and Light products, inventory fees, and other overhead costs). Once we have a clear database for those, we can clearly understand our actual profits and at what point we break even. Only then should we decide the target TACoS for each product. For products we just launched, it is safe to say that we need to invest heavily in PPC, and we might break even or go beyond that in terms of spending. However, I would be happy to keep our TACoS to around 9%-11% for other products, depending on our COGs. I can be nitty gritty regarding PPC management for each product with proper data analysis and timely search term reports. For some products, I may find that day-parting is the best strategy (if conversion rates tend to be higher during the end of the day when people are just browsing on their Amazon app). I may find that winning the bids and top placements for the PPC ads matter. I might discover that display or banner ads are the most compelling for some. Whatever it is, with extensive experience on Amazon and a background in computational physics and data-driven engineering, I am confident that on my hands, I can scale your PPC operations and not only grow your ads but spend your ads into keywords and search terms that matter more, with better likelihood of getting an Amazon's Choice badge, or a Best Seller Badge, thus positively influencing even your organic conversion rates.

I know the ins and outs in Seller Central-- from crucial reports to processing them into pivot tables or maybe fixing a suppressed listing towards settling disputes or potential suspensions due to trademark and patent disputes. I can extract data from Business Reports, Sales Data, Ad Search Term Reports, Inventory Reports, and other critical reports from Seller Central. As a side note, I can also extract these data from Seller Board, Seller Locker, Helium 10, or other 3rd party web apps. I can process these data into pivot tables and databases to derive meaningful insights. For example, by crossing your COGs data with Sales Data, Search Term reports, and PPC Data, you can know how much your actual TACoS is or how much we can spend on ads even more to remain profitable. I also know how to manipulate flat files to merge listings under a parent SKU, change product browse node categories to secure the best seller badge, load an inventory or shipment loader flat file to update prices or create and update shipment plans. I also know how to settle disputes, fix listing errors (in images or listings that were flagged with pesticidal claim keywords), find better product browse nodes to land an Amazon's Best Seller, Overall Pick, or Amazon's Choice badge based on our current and projected BSR, trademark and patent disputes, account suspensions, action plans, listing suspensions and suppressions and many other crucial legal and technical requirements that may be beyond the capabilities of an entry-level VA. If you need someone who can do things that matter, I am a perfect match for your team.

As an experienced Amazon Brand Manager and a licensed engineer, product development is my comfort zone, both in developing the physical product and crafting the product listing. Regarding product development, I can evaluate sample products from our suppliers through standardized testing and metrics, per ASTM and the International Organization for Standardization (ISO) standards. We can also collaborate with 3rd party laboratories, such as Intertek or SGS, to better negotiate with our suppliers, having objective, valid, and measurable claims to whatever specifications we need or ask from them. Using data-driven insights, we can create products that are objectively better than our competitors but also cost-effective. I can also analyze competitor reviews and process the data to pinpoint must-have features and identify areas where competitors fall short. By addressing these gaps, I can create a list of specifications to make our products superior to other brands. On the listing side, I craft keyword-rich content that ranks well in Amazon's algorithm but converts well when actual customers evaluate, read, and scrutinize. Using tools such as Helium 10 Cerebro, Listing Evaluator, Keyword Tracker, and Listing Builder, I can create listings with keywords that are based on search volume, competitor data, and CPR metrics, ensuring the maximum listing score without compromising on Grammar or readability. I can also develop data-backed (from competitor reviews) shoot notes and lifestyle images that highlight our product's strengths, turning customer pain points and negative reviews on our competitors into opportunities to drive conversions and set our product apart in what could have been a saturated market.

Since 2016, product research has been a daily task in whatever Amazon position I take. Some might not realize this, but PPC, keyword research, and even analyzing the Top 3 Amazon Brand Analytics ASINs play an essential role in product research, probably more than Helium 10's Black Box can provide. Firstly, a product research tool is necessary. It is vital to choose a product that has enough demand to go around; that is to say, the sales volume and estimated profits for that niche aren't only concentrated on one or two competing products but, to some extent, also distributed and trickled down to other competing products (say, a 1M revenue niche is pointless if only the top two products are responsible for 80% of the revenue compared to a 500k revenue niche wherein sales is almost distributed even those that are in the lower ranks). Also, it's essential to choose a product that is not too cheap (sub-10usd), wherein your COGs and Fees eat up all your profit, but not too expensive, wherein it takes a lot of initial investment just for the initial inventory and giveaway. Also, choosing products that don't have many moving parts or are simple and not complex is essential not to risk customer complaints. But more importantly, it is also necessary to consider how much the expected cost per click is and the usual bids of competitors in this niche for specific keywords. The reason why that's important is that you might have an excellent product at $12. Still, if the average winning bid or cost per click for most keywords is more than $1, you would have to endure a very high ACoS and TACoS not only on your launching but even potentially risking your revenue just getting eaten by your TACoS after considering COGs at the whole lifecycle of a product. Also, knowing the nature of the top competing products is essential. Is there more than one possible browse node that we can enroll our product into, hence lessening the resistance and competition towards achieving the Best Seller Badge, or are keywords in this product category direct to the point and relevant (for example, specific niches might have generic keywords, i.e.? Toy Plushies, but there are possibly hundreds of variants, kinds, and permutations of plushies to the point that even if you rank for toy plushies, it doesn't always guarantee a sale since the parent that might be looking for a toy plushie might want a different kind of animal, or form, or color of toy plushies). All in all, in product research, I know the several nuances that can lead to finding your following hero product. If you want to expand your Amazon brand, you deserve a veteran Amazon manager like me. 

I work well with numbers, given my background in engineering and physics, especially in production and industrial plants. As an Amazon Brand Manager, I also developed and managed our inventory and forecasted sales with tools like Seller Board, Sellics, or Helium 10, supplementing my analysis and ensuring that the supply chain remained efficient and responsive to demands in our inventory. My process for managing inventory, specifically for Amazon, starts with the basics: monitoring daily sales volume, understanding the dynamics behind these numbers, and using that analysis to come up with an informed choice on how much to order based on time-sensitive factors such as our remaining inventory and daily sales volume versus the turn-around time from ordering and production to shipment and arrival at Amazon warehouses (given that the bottleneck can sometimes be the receiving ports). However, inventory management requires far more nuanced approaches. For instance, when sales decline, it's crucial not just to take the numbers at face value-- the issue might be due to a stockout weeks or months prior, causing the listing to lose sales momentum, or seasonal fluctuations affecting overall demand. Another critical aspect is identifying bulk purchases or B2B orders that may artificially inflate sales figures and misleading forecasts if not accounted for properly. I also analyze where most sales come from- whether organic or paid PPC ads. If a product's sales rely heavily on PPC, we need to assess the sustainability of our ad spending by examining ACoS and TACoS levels. If PPC spending needs to be decreased in the following months, then we must recalibrate our inventory levels and units to be ordered to avoid overstock situations. I also consider factors such as stock distribution across FBA fulfillment centers. When inventory is low at crucial fulfillment centers, options like same-day delivery may be unavailable. This can deter buyers from purchasing our product, lowering our conversion rate. By integrating these insights, I can optimize inventory levels, reduce the likelihood of stockouts, and ensure that our inventory levels remain healthy without overstocking. My approach is data-driven but can be nitty-gritty on each item, analyzing the seasonality, quality of traffic and sales (organic vs PPC), profitability, and turn-around-times. If we see eye-to-eye that inventory management should be heavily data-driven based on the factors I have mentioned, then I will be an excellent match for your team.

My university and post-graduate background in creative and technical fields has honed my competence in article writing. From starting as a blog writer during my undergraduate studies in physics to creating ads and keyword-rich Amazon listings post-masters, I have been thoroughly committed to excellence in content creation, reflected in how I write and work. With my skills, you will have a creative and analytical article writer. Through my dual expertise and SEO experience, I can integrate data-driven insights of keywords to make articles the most appealing to readers while organically curating them. Compelling and SEO-friendly articles that stay on top in visibility are backed by thorough research and strategic keyword integration. Combining creative prowess and this technical knowledge, I can produce prime articles that stand out even in a saturated marketplace, reflecting my dedication to writing impactful and persuasive content.

I can translate complex specifications into easily digestible and mass-appealing content. With a background in engineering and Physics, I can write complex technical papers and studies but simultaneously explain them into easily understandable write-ups based on the intended audience. I can create MSDS (Material Safety Data Sheet), Product Data Sheets, Action Plan Reports, and other technical sheets for compliance on Amazon or Walmart.

In managing our logistics and inventory, I ensure that all my decisions are data-driven. As an Amazon Brand Manager, I prefer utilizing tools like Seller Board, Sellics, and Helium 10 to supplement my sales forecasting and inventory optimization while considering daily sales volumes, the intricacies behind that sales volume, turn-around times, and the dynamics of organic versus PPC-driven sales. I'm adept at sourcing reliable freight forwarders and 3PL warehouses, ensuring we only risk stockouts with recurring excess storage and long-term storage costs. I can strategically decide between shipping options like FoB versus EXW or FCL versus LCL, ensuring cost-effective shipment while ensuring our shipments arrive on time. I also factor in B2B and bulk purchases that may inflate sales figures, seasonality that may impact demand, and the effects of PPC-dominated sales on our inventory (our sales can drastically decrease if our sales are PPC-driven but if we can't keep up with the spending given a high TACoS or ACoS). I can make informed decisions and inventory adjustments down to these intricacies. I manage shipment plans on Seller Central, negotiate with suppliers, and stay updated on international trade regulations, including but not limited to tariffs, anti-dumping laws, and taxes, ensuring that our inventory health is always healthy.

I can analyze products by referring to ASTM or ISO standards and recreating said tests at home. I can also augment our product analysis with 3rd-party laboratory reports from Intertek or SGS to validate the specifications that our suppliers claim and negotiate improvements and prices with our suppliers with a data-backed justification and claim. I will never settle unless our products are superior in quality and cost-effective for our operations and Cost of Goods. Regarding our actual Amazon listing vis-a-vis our competitors, I can conduct thorough audits using tools from Helium 10 and Amazon Brand Analytics and scraping competitor reviews to identify must-have features and areas where our competitors fall short. By analyzing customer reviews, I can pinpoint pain points and opportunities, using these insights to refine our product listings and develop them to create bullets and images that convert and allow us to penetrate the market by providing unique value propositions and comparative advantages against our competitors. I create keyword-rich, high-converting bullets, descriptions, titles, shoot notes, images, and A+ Content layouts based on search volume, competitor performance, and CPR data-backed metrics. I can create shoot notes for lifestyle images highlighting our product's strengths, turning competitor weaknesses into selling points for our listings. With me on your team, I can analyze our products and competitors to create the best possible listing.

Half of my decade's experience on Amazon was as a Brand Manager, managing teams and coordinating with third-party companies, logistics partners, and suppliers. I am well-versed in several project management and CRM tools such as Monday.com, Ninox, BaseCamp, Google AppSheet, Asana, Click Up, Notion, and other software. My approach to effective team management starts with auditing what the team can do and where our bottleneck lies and then creating and setting realistic targets and objectives that fit each team member's and department's roles and responsibilities. I also proactively audit projects and cohesiveness between teams, learning and taking note of any past roadblocks so that we can diagnose future issues faster and solve them more efficiently. I am very thorough at creating easy-to-track documentation through Google or Microsoft tools. Leveraging my structured approach to project management, I can lead projects that aim to improve our products' performance, optimize listings, enhance A+ Content and other creative assets, and improve our overall brand presence on Amazon. For all these reasons, I am the Brand Manager and Project Manager you're looking for to expand your Amazon brand.

I love how data and numbers can be translated into actionable insights for a company's growth. As an engineer who has worked for Amazon brands for a decade, I know that data science is an essential skill for any company. Especially today, data is almost always available from Amazon- may it be Business Reports, COGs, Search Term Reports, ACoS, TACoS, CPC, and CTR data from Amazon's Campaign Dashboard, or other relevant data, the store who can utilize these data well always has an edge over those that are operating blindly. I can effectively use our data to create critical decisions for our brand. For example, we can obtain our ACoS, TACoS, CPC, and CTR data from Amazon and compare it with our overall sales and COGs from Amazon's Business Reports, and see which products have more room to grow and which ones can benefit more with higher spending and which ones we must be spending less. I can audit product listings and assess which keywords on our PPC ads can help us rank better and influence even our organic sales. We can create informed decisions that impact our brand's growth by scraping data from Amazon's Business Reports, Ad Search Term Reports, and Inventory Reports. If you also believe that strategies shouldn't be based just on theories but instead on historical data, then I will be an excellent asset to your team.

I can thoroughly dive into data to discover critical insights for our operations. I remember when our logistics and inventory team wanted to order a 4-month's worth of inventory for a high-sales volume product at a time when our PPC team wanted to control our account spending and TACoS. I went ahead and dived into the data and found out that PPC ad sales accounted for 60% of our unit sales for the said product, meaning halting its ad spending would ultimately lead to a slowdown in sales (60% was due to PPC sales), thus the 4-month's worth of inventory would have lasted for 6-7 months. This led to the team deciding whether it would be sustainable to keep the TACoS and spending given the inventory to be ordered or whether it would be better to decrease the order for that product. Coincidentally, another app of the same name, Data Dive, is a favorite tool of mine when researching competitor listings, images, and keywords. I can extract valuable information that can guide us in critical brand decisions. Using tools like Helium 10, Data Dive, Seller Central reports, and Excel pivot tables, I can dive deep into our sales data, keyword performance, customer ratings and reviews, and competitor reviews so that we can improve our listings, ads, ordering process, inventory and logistics, A+ Content, and other parts of our operation. I can combine and extract data from Ad Search Term Reports, Business Reports, Inventory Reports, Extracted Competitor Reviews, COGs reports, and other reports to position our products better in the market. I can dissect data and pinpoint root causes of drops in sales, unexpected stockouts, sales spikes, and whatever issues to create strategic and actionable plans. Whether it's for PPC campaigns, optimizing product listings and images, or forecasting our inventory, my data dives to ensure that our decisions are always evidence-based.

This should be a 4- or 5-star skill; however, since I am limited to just 3 top skills, I must prioritize this at the lower rating. I am well-equipped to source reliable and cost-effective forwarding companies and 3PL warehouses, ensuring we have enough stocks, even with inventory limits. I understand the importance of striking a balance between having sufficient inventory versus avoiding excess inventory and long-term storage costs and that having standby inventories at 3rd-party logistics companies and warehouses can prevent stockouts even if our account may have inventory limits. I can identify whether to resort to FoB (Free on Board) or EXW (Ex Works) or when to choose FCL (Full Container Load) over LCL (Less than Container Load), depending on the shipment size. For instance, FCL can be cost-effective for larger volumes, providing better security and faster transit (since all our inventories can be processed under a universal batch). At the same time, LCL can be suitable for smaller shipments but requires more careful coordination to avoid delays and mix-ups. I can make these decisions strategically, optimizing shipping costs while ensuring timeliness in our shipments. I excel in communicating with suppliers, negotiating fee changes, and adjusting ordering schedules. I am adept at creating Shipment Plans on Seller Central, and I keep a close eye on international trade regulations, including tariffs, anti-dumping laws, and taxes, in the context of a post-US-China trade war. With me, our supply chain and inventory health would be healthy, consistent, and cost-effective.