Digital Marketing Specialist, Graphic Designer, Video Editor

I have over 8 years of experience successfully managing social media platforms and campaigns for brands and businesses. I am skilled in developing social media strategy, creating engaging content, growing and managing communities, monitoring engagement, and analyzing performance. Across platforms like Facebook, Instagram, Twitter, and LinkedIn. I use analytics tools to set measurable KPIs, track progress, and optimize based on data insights. I am also knowledgeable about best practices for visual aesthetics, copywriting, hashtag research, influencer partnerships, and responding to customer questions/feedback. I leverage social media to shape brand voice, drive authentic connections with target audiences, and support wider business goals.

I have over 8 years of experience using Adobe Photoshop and Canva for graphics design. I am highly skilled at manipulating photos, creating graphical elements from scratch, and developing visually appealing designs and layouts. Using both programs, I have designed logos, banner ads, website images, flyers, brochures, infographics, presentations, and more. I am able to take a concept or idea and bring it to life through imagery and text. My graphics highlight important information and draw the viewer's eye where I intend. I have a keen eye for color, font, and layout choices that enhance the overall aesthetic. Whether working in Photoshop which allows precise control over every element, or Canva which provides templates and easy tools, I produce polished, professional graphics for any purpose.

With 7+ years’ experience editing videos for personal and professional projects, I have developed a strong video editing skill set in the Adobe Creative Cloud suite, especially skilled in Premiere Pro. I also have considerable expertise working with Davinci Resolve. While I would humbly classify my skills as mid-level, I actively seek to improve and expand my editing abilities through online courses, tutorials, and challenging new projects that push my creative boundaries. I thrive when collaborating with talented video teams and am eager to continue learning in order to reach advanced proficiency. My foundation in editing paired with a growth-focused mindset makes me a dynamic video editor able to take on a wide range of projects.

Over the last 5 years, I have honed my skills in creating compelling video, visual and written content across diverse formats and platforms. I have extensive experience conceptualizing, storyboarding, shooting and editing social media videos that emotionally resonate with target viewers and effectively communicate key messaging. Additionally, I use state-of-the-art tools like Adobe Creative Suite to craft eye-catching static visuals including infographics, posters, ads and branded social content optimized for platform specifications and organic reach. I employ best practices for repurposing video and visual assets into formats suitable for website content, blog posts, newsletters and more. With an intuitive understanding of what makes content perform well on each platform, I have consistently created video, visual and written content that increases audience engagement, website traffic and lead generation for brands. My content stands out for its creativity, professional polish and ability to inspire audiences take meaningful action.

Over the past 2 years, I have become highly proficient at using Canva to create eye-catching designs for both digital and print purposes. I have leveraged Canva’s user-friendly interface and wide range of templates to design infographics, social media posts, flyers, brochures, banners, presentations, and more. With a strong understanding of color theory, typography, layout principles and visual hierarchy, I carefully craft designs that effectively communicate key messages, establish brand identity, and engage viewers. My workflow in Canva is very efficient – I can quickly customize a template or start from scratch to produce polished graphics that meet client needs and preferences. Having created over a handful designs across various formats and purposes. Whether working with individuals, small businesses, or large organizations, I use Canva to develop creative, impactful visuals that support their marketing, advertising and communications goals.