Meta Certified Media Buying & Planning Professional

Overview

Looking for full-time work (8 hours/day)

at $5.68/hour ($1,000.00/month)

Bachelors degree

Last Active

May 5th, 2024 (13 days ago)

Member Since

September 21st, 2023

Profile Description

Hey there, I'm Upgrade to see actual info Upgrade to see actual infoño! I'm an Engineer turned into a Digital Marketer specializing in Meta Media Buying, Creative Strategy, and Direct Response Marketing.

RESUME:
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BACKGROUND: 
Media Buyer | E-Commerce Growth Strategist | Creative Performance & Direct Response Marketing Specialist | ElectUpgrade to see actual infoics Engineer

ACCOMPLISHMENTS: 
From 2020 to 2021, I helped transform a startup brand in the Philippines using Facebook Collaborative Ads and sponsored ads inside Lazada and Shopee. The brand won awards in Lazada PH for 2020 and 2021 and was included in one of the top 10 best-selling brands under the Beauty category.

PROFESSIONAL EXPERIENCE

Operations and Digital Advertising Marketing Lead - Lotus Innovations Inc. Philippines (2019 to 2024)
- I joined a small local eCommerce brand in 2019. I worked as the Operations and Digital Marketing Lead of the company. - I defined business goals and aligned them with corresponding Meta ad campaigns from prospecting, engagement, conversions, and retargeting using catalog sales from business partner integration (Lazada PH/Shopee PH/Shopify). Always-on campaigns resulted in 7-digit PHP revenue sales MoM fromUpgrade to see actual info.
- I handled the Ads Manager for Meta (FB / IG) and TikTok ads, I planned and optimized digital ads campaigns using different funnel marketing strategies and achieved a ROAS of at least 3x the marketing budget.
- I designed and continuously monitored an effective Meta business structure from user advertising access, business manager, advertising accounts, and data sources (Meta Pixel and CRM list) to be compliant with the Meta Advertising Standards and have a business contingency plan.
- I administered website management, landing page optimization, and promotional marketing in local E-commerce stores to support brand campaigns and maximize sales potential (monthly 7-digit PHP revenue).- I spearheaded the ads creative process within the team to test different ad content variables (brand messaging, hooks, copy, and creative format) to continuously improve the brand’s ad creatives.
- I managed the Marketing Department which was composed of a Creatives Associate, a Social Media Manager, a Digital Marketing Specialist, and a Brand Marketing Specialist. We achieved a performance of 90% in Brand Strategy, Campaign Management, Multimedia and Advertising Materials - Quarter on QuarterUpgrade to see actual info.- I organized and handled the E-commerce operations from the fUpgrade to see actual infot-end, back-end, and fulfillment process. I implemented Project Oops! (Outstanding Operations) streamlining the eCommerce fulfillment operations. This project saves 75% of overall processing time and demonstrates an improved fulfillment error (0-3%)- Awards: The brand I handled won Lazada Philippines product awards in 2020 and 2021, the brand belongs to Lazada Philippines' top 20 category brands in 2020

Technical Training and Development Specialist - Jollibee Foods Corporation Philippines (Upgrade to see actual info)
-I worked as part of the Engineering Services of JFC. I’m responsible for support activities such as kitchen equipment evaluation, technical training, remote kitchen store set-up, engineering initiatives, and improvement of store repair and maintenance.

Jr. Design Engineer - Webcast Technologies Inc. Philippines (Upgrade to see actual info)
I worked as part of the research & development of the WTI. I developed improvements for the existing vehicle-tracking system such as hardware telemetry systems and integration of various GPS/GSM vehicle trackers. I spearheaded the hardware electUpgrade to see actual infoics product design from small-scale to final product deployment for nationwide clients across various sectors.
SKILLS: 
- Ad Creative Performance Strategy 
- Direct Response Marketing 
- Proficient in Digital Marketing Strategies 
- Expertise in Facebook Ads Implementation 
- Meta Business Account Setup and Audit (Basic Setup, Secured Setup, Full-proof Setup)
- Brand-driven Performance Marketing (BPM) Method for Meta Ads
- Providing brief and script for UGC, IGC, and BGC 
- Campaign Management Specialist 
- Strategic Development Professional 
- Project Management tracking and monitoring
- Training and Development Facilitator 
- Basic Video Editing 
- Basic Graphics Design
- Social Media Management (Meta and TikTok)

CERTIFICATIONS:
- Meta Certified Media Buying Professional (Oct 2023)
- Meta Certified Media Planning Professional (Oct 2023)
- Meta Certified Digital Marketing Associate (Sep 2023)
- Google Analytics 4 Certification (Oct 2023)

TOOLS I'M FAMILIAR WITH:
Google Workspace | Notion | Trello | Slack | Upgrade to see actual info | Adobe Photoshop | Adobe Lightroom | Adobe Premiere Pro | CapCut | Miro | Figma | ChatGpt 4.0 | Foreplay | MagicBrief | Upgrade to see actual info

COURSES I INVESTED IN:
- The 7-Figure Meta Ads Playbook + The BPUpgrade to see actual infothod by Depesh Mandalia (priced at USD2,000)
- All Access Member to ADSRX.co - the video ad blueprint to achieve 10x creative output, efficiency, and results with ADSRX templates (priced at USD497) 
- Siba Consulting Creative Strategy Internal Database for direct response ads and landing pages for $5M - $150M / year DTC brands (priced at USD489)

Let's connect and explore opportunities where I can contribute to your team and achieve remarkable results.