A seasoned Technical Director and Development Manager with a proven track record of delivering innovative WordPress solutions, leading high-performing teams, and driving business growth through cutting-edge web development and design. With expertise in front-end development, project management, and strategic brand optimization, I help organizations achieve measurable results by aligning technical solutions with business objectives.
WordPress Expert: Crafting high-performance, user-focused websites that not only attract and retain customers but also drive measurable results. Skilled in leveraging Gutenberg, custom themes, and third-party integrations to create scalable, responsive, and accessible platforms.
Development Manager: Experienced in leading cross-functional teams, managing complex projects, and implementing Agile methodologies to ensure on-time delivery of high-quality web solutions.
Conversion-Focused Design Specialist: Creating high-impact landing pages (e.g., Unbounce) and optimizing user experiences to maximize lead generation and conversion rates.
Brand Optimization Strategist: Designing cohesive brand identities that resonate with target audiences, including logos, social media assets, and marketing collateral.
Technical Problem Solver: Skilled at resolving challenging plugin, integration, and performance issues, with experience troubleshooting third-party tools like WooCommerce, Afterpay, and caching solutions.Whether spearheading development projects, mentoring teams, or collaborating with stakeholders, I am passionate about delivering seamless digital experiences that build trust, drive engagement, and foster long-term success. My ability to bridge technical expertise with strategic business insights makes me a trusted partner for clients and a valuable leader for organizations.
Experience: 10+ years
With over 10 years of experience in web development, I have worked across diverse industries, including e-commerce, corporate websites, B2B and B2C platforms, and agency environments. My expertise spans WordPress (including Multisite), Shopify, Magento, WooCommerce, and niche platforms like DecoNetwork, enabling me to deliver tailored solutions for complex client needs. Key achievements include: *Driving Revenue Growth: Redesigned an Australian Shopify e-commerce store, increasing revenue by 20% year-over-year. *Performance Optimization: Improved load times for a renewable products e-commerce site from 13 seconds to under 3 seconds, boosting customer retention and sales conversion by 12% month-over-month. *Operational Innovation: Developed a new service guideline for an agency’s website maintenance clients, contributing to 50% of the department's monthly revenue. In leadership roles such as Technical Lead, Senior Developer, and Project Manager, I have successfully guided teams, streamlined workflows, and delivered projects that prioritize performance, accessibility, and scalability. I bring a strategic mindset and technical expertise to every project, ensuring both business and user needs are met with excellence.
“The more I stepped away from it, the more successful our Chanel became!”
- Jim Orr
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