Digital Marketing Specialist and Social Media Manager

Proficient in identifying, reaching out to, and collaborating with influencers to amplify brand reach and drive marketing initiatives. Experienced in managing relationships and coordinating campaigns to ensure mutual benefits and achieve marketing goals.

Highly skilled in curating, scheduling, and posting engaging content on various social media platforms to enhance brand visibility and foster community interaction. Experienced in using analytics tools to monitor performance metrics, adjust strategies, and drive audience growth.

As a B2B Lead Generator at a national auto service company in the Philippines, I successfully planned and executed digital marketing initiatives that significantly increased franchise opportunities. I managed social media accounts and advertising campaigns, consistently exceeding monthly lead generation targets by funneling in hundreds of qualified leads. My efforts resulted in a remarkable 57% growth in branch franchises during my tenure. Additionally, I coordinated the transfer of cold leads to Sales Managers, ensuring seamless tracking of their progress and addressing any transaction-related concerns. This experience honed my skills in strategic planning, data management, and effective communication within a fast-paced environment.

Skilled in editing and producing video content that communicates compelling narratives and aligns with marketing efforts. Proficient in using video editing software to create visually appealing and engaging videos for social media and promotional campaigns

Competent in planning, executing, and analyzing advertising campaigns to achieve specific business objectives, including lead generation and brand awareness. Experienced in budget management and performance analysis to optimize ad spend and improve campaign effectiveness.

Proficient in developing and executing comprehensive digital marketing campaigns across multiple platforms, including social media, email, and paid advertising. Skilled in analyzing market trends and customer behavior to optimize campaigns and maximize ROI, ensuring effective brand messaging and audience engagement.

Experienced in utilizing CRM tools to manage customer interactions, streamline lead tracking processes, and maintain organized data records. Proficient in leveraging CRM insights to improve customer engagement and retention strategies.

Competent in designing visually appealing graphics for social media, marketing materials, and digital platforms. Familiar with design software to create cohesive and on-brand visuals that enhance communication and drive engagement.