Marketing Management Professional / Digital Marketing Manager

Overview

Looking for full-time work (8 hours/day)

at $11.00/hour ($1,936.00/month)

Bachelors degree

Last Active

February 6th, 2024 (285 days ago)

Member Since

May 15th, 2023

Profile Description

Core Competency
MANAGEMENT
? Campaign and project administration.
? Budget management.
? Plan strategically.
? Utilizing Click-Up, Asana, and Notion for managing projects.
? Task delegation and supervision of junior employees and AdOps professionals.
? Information Management.
? Managing launch and deadlines.
? Benchmarking for campaigns.
DIGITAL MARKETING
? Social media ad campaigns using Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, & Google
Ads Manager, Analytics (Youtube & and other SEM campaigns).
? Programmatic ad campaigns using The Trade Desk, DV360, & Xandr (AppNexus).
? Generating target market segments for campaigns using Grapeshot, Alexa, Semrush, Google Keywords Planner,
and Internal Tools of the company.
? Target market research for niche campaigns.
? Campaign monitoring using MOAT, Integral, The Trade Desk, Google Ads, Xandr, Google Data Studio, other internal
tools.
? Campaign Budget handling and monitoring.
? Digital campaign optimizations.
? Familiar with Google Analytics 360.
? Analysis of campaigns and formulation of digital marketing strategies.
MARKETING RESEARCH
? Systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing
products and services.
areer Features
Yazle Marketing Management Digital Solutions Manager
May 17, 2022 – September 24, 2022
Duties and Responsibilities:
? Management of clients, accounts, and campaigns
o Proactively growing clientele that includes direct clients, media companies, and creative agencies.
o Planning and carrying out strategic pitches and presentations
o Monitoring and analyzing campaign performance daily.
o Sharing weekly and monthly pipeline to the team
o Develop campaign strategies and media plans based on the client’s needs.
o Work closely together with internal Ad Operations teams to ensure smooth campaign delivery
o Manage the payment structure and terms with the Clients
o Closely coordinate aging and collection with finance.
SQREEM Technologies Private Limited Upgrade to see actual infonior Advertising Operations Specialist
October 1, 2019 – January 20,2022
Digital Marketing Specialist
Dec 1,2019 – Sept 30, 2021
Junior Digital Marketing Specialist
July 8,2019 – Nov 30,2019
Duties and Responsibilities:
? Manages, reviews, and performs daily account responsibilities associated with paid digital marketing campaigns
(Social, Programmatic, & SEM).
o Creates marketing strategies based on market behaviours.
o Provides recommendations and executes strategies for optimization opportunities to improve the
campaigns according to the clients’ goals.
o Research new marketing trends and keep the company at the forefront of developments.
o Launches campaigns and ensures the quality of campaign setup.
o Monitors the performance and extracts daily reports for a variety of clients.
o Prepares campaign presentations to the clients on a weekly and monthly basis.
o Analyzes campaigns to formulate effective plans according to the marketing goals of the clients.
? Communicates project development, marketing initiatives, timelines, and results to the team and the management.
o Provides oversights and works closely with teaUpgrade to see actual infombers to execute marketing campaigns.
o Assists the Unit Head on all projects.
o Trains and oversees performance of AdOps Specialists.
o Leads a department ad hoc committee in accordance with the department goals.
Schneider Electric Phils. – Under Asia People Works Marketing Communications Assistant - Projects
August 17,2017 – December 31,2018
Duties and Responsibilities:
? Marketing communication support for all business units in Philippines
o Management of marketing communication activities and budgeting for four business units: Power Products,
Power Systems, Industrial Automation, and Digital Energy.
? Collaboration with business units and external vendors to produce collaterals and materials within brand guidelines.
o Working closely with stakeholders and business heads to ensure the execution of all marketing Upgrade to see actual infovelops a holistic marketing communication approach that is linked with the entire business and brand
strategy in collaboration with offer (product) marketing and internal sales.
? Assist with execution of product launches, events and tradeshows.
o Assist in managing both traditional and online marketing while assisting in utilizing integrated marketing
communication techniques such as events, digital, social media, and public relations to develop and
influence sales possibilities.
? Tracking of marketing budget and expenditure.
? Identify, recommend and manage external vendors that deliver best in-class programs within budget.
o Brand-to-Order objectives, such as marcom-influenced and marcom-generated opportunities, linked
customer growth, and earned media share
? Digital marketing and event management.
o Analyzed marketing activities and ROI reports.
o Schneider Electric Philippines' website owner. Fixes faults with the website in order to improve the overall user
experience. Monitors the performance of AT Internet's websites, analyzes market trends and makes
recommendations to improve the user experience on the website.
? Company social networking site pages and website management.
o Monitors the website's SEO performance using Brightedge, Crownpeak, and AT Internet.
o Manages content on Sprinklr for Schneider Electric Philippines' social media account.