Creative Social Media Pro | FB & IG Strategist | Canva Wiz

Creating engaging posts on social media platforms to attract potential leads and grow engagement. This includes creating blog posts, reels, and informative videos, that align with the company's goal, branding, tone of voice, and target audience or buying persona.

My experience in social media management involves overseeing the entire process of content creation, scheduling, engagement, and analytics to build and maintain a strong online presence for brands. I’ve managed accounts across platforms like Facebook, Instagram, TikTok, and more, focusing on developing and executing strategies that align with the brand’s goals. This includes creating visually engaging and informative content, fostering relationships with followers through prompt and meaningful interactions, and staying on top of trends to keep the brand relevant. I also track performance metrics such as reach, engagement, and conversions to assess the effectiveness of campaigns and make data-driven adjustments. My goal is to not only grow followers but also cultivate an active, loyal community that reflects the brand’s values and drives long-term success.

I have created a wide range of visually appealing content, including social media posts, banners, infographics, and presentations. I utilize Canva's features to enhance content and convey messages effectively. I also optimize designs for different platforms, ensuring consistency across all channels. My goal is to create aesthetically pleasing and on-brand content that resonates with the target audience.

Developed and executed strategies aligned with business goals. It includes planning and creating engaging content, maintaining a content calendar, and using tools to schedule posts. Responding to comments and messages, and interacting with followers and influencers. Analyzing performance metrics and preparing regular reports.

My experience includes editing short-form videos for social media platforms such as TikTok, Instagram, and Facebook, where I focus on capturing attention within the first few seconds. I have a keen eye for detail, ensuring seamless transitions, engaging effects, and proper pacing to keep viewers engaged. I also ensure that the content aligns with the brand's tone, messaging, and objectives. Whether it's editing promotional videos, motivational content, or educational clips, I strive to create videos that not only look professional but also deliver the intended message effectively.

I focus on researching and evaluating the strategies of similar businesses to identify opportunities for growth and differentiation. This includes analyzing their social media presence, content types, engagement rates, audience behavior, and overall branding. I use these insights to understand what works in the industry, spot trends, and pinpoint gaps where my clients can stand out. By studying competitors' strengths and weaknesses, I craft strategies that position the brand in the market while addressing areas for improvement. This analysis helps in refining content strategies, optimizing audience engagement, and staying ahead of industry trends to achieve business goals.

In my experience with market research, I focus on gathering and analyzing data to understand customer preferences, industry trends, and the competitive landscape. I use various research methods, social media insights, and industry reports, to identify key audience demographics, behaviors, and needs. I can provide a comprehensive view of the market, helping businesses tailor their content and marketing strategies. This research ensures that the content I create resonates with the target audience, addresses their pain points, and aligns with market demands, ultimately driving brand awareness, engagement, and conversions.

I am creating structured, strategic calendars that align with business goals and resonate with the target audience. I begin by understanding the brand’s objectives, audience preferences, and key message. Using this information, I develop a content plan that includes a mix of engaging formats—such as static posts, short-form videos, stories, and blogs—to ensure variety and consistency. I also incorporate important dates, trends, and analytics to optimize the timing and effectiveness of the content. My approach ensures that every piece of content has a purpose, whether it's to increase brand awareness, drive engagement, or generate leads. Regular evaluation and adjustments are part of the process to ensure the plan stays relevant and impactful.