Experienced TikTok Shop Operations and Affiliate Marketing Manager with 3 years in the US market, specializing in optimizing product listings, driving sales, managing affiliate partnerships, and running high-performance TikTok ad campaigns.
TikTok Shop Operations Management
• Managed product listings, descriptions, pricing, and SEO optimization.
• Coordinated inventory control and restocking to prevent stockouts.
• Developed high-conversion promotional campaigns aligned with TikTok trends.
Order Management and Fulfillment
• Oversaw order processing and ensured timely and accurate fulfillment.
• Managed shipping coordination and handled returns and refunds.
Customer Service and Feedback Management
• Responded to customer inquiries and ensured a positive shopping experience.
• Monitored customer reviews and leveraged positive feedback for marketing.
Affiliate Marketing Management
• Built and maintained affiliate marketing programs and partnerships.
• Monitored affiliate performance and optimized strategies to maximize ROI.
TikTok Ads Management
• Created and optimized GMV Max Campaigns to drive sales and maximize gross merchandise value (GMV).
• Managed Sparks Ads to boost product visibility through user-generated content and influencer collaborations.
• Analyzed ad performance and adjusted strategies to improve engagement and conversion rates.
Performance Analytics and Optimization
• Tracked shop performance, sales, and customer engagement metrics.
• Conducted A/B testing on listings, promotions, and ad campaigns to improve results.
Cross-Department Collaboration
• Collaborated with marketing, logistics, and customer service teams.
• Aligned affiliate marketing efforts and ad campaigns with overall business strategies.
Compliance and Policy Adherence
• Ensured product listings and ads complied with TikTok Shop guidelines and U.S. regulations.
Trend Monitoring and Competitive Analysis
• Monitored TikTok trends, competitor activity, and ad performance, adjusting strategies accordingly.
• Conducted market research to identify growth opportunities and innovations.
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