Amazon Brand Manager, Content Writer, PPC Expert

As a seasoned Amazon Brand Manager, I excel in keyword management and research, employing a strategic approach beyond mere search volume. I carefully select keywords for product titles, adhering to Amazon's 200-character limit with a preference for a 180-character soft cap, and for feature bullet points, I ensure they're within the recommended 1,000 bytes. My research is grounded in a holistic understanding of key metrics like estimated keyword sales, ABA Top 3 Conversion Share, ABA Top 3 Click Share, number of competitors, and the required sales velocity for top organic search placement. Utilizing tools like Helium 10's Cerebro and DataDive, as well as Seller Labs and Jungle Scout, I delve into deep keyword analytics to pick relevant keywords and identify unique opportunities in a competitive market. This involves auditing existing listings for Amazon's indexing performance, ensuring optimal keyword placement for maximum visibility and relevance. My method focuses on attracting the right traffic to enhance discoverability and conversion rates, optimizing listings to resonate with both Amazon’s algorithms and our target audience, thereby driving sales and improving overall performance on the platform.

With over ten years in the Amazon marketplace, I can create highly converting listing bullets, descriptions, and A+ Content leveraging tools like Helium 10's Cerebro, Jungle Scout, or Intellivy. I can merge, fix, and push multiple listing updates through Amazon Flat Files and Listing and Inventory File Uploaders. My journey, beginning as a freelance content writer and evolving into a Brand Manager, has equipped me with unique skills in creating high-converting product listings and A+ Enhanced Brand Content. My proficiency in leveraging advanced tools like Helium 10's Cerebro for in-depth keyword research and its native listing builder app enables me to craft optimized listings that stand out in a crowded marketplace. Additionally, if Helium 10 is not available, I can make use of Jungle Scout and Intellivy to develop compelling listing copies that resonate with target audiences, driving sales and increasing product visibility. This blend of strategic tool utilization, market understanding, and persuasive writing positions me as an expert in Amazon listing optimization, poised to deliver exceptional results.

As a senior Amazon Brand Manager with over ten years of experience, my proficiency in Amazon PPC stems from a combination of technical skills and practical strategy. My background in both Amazon marketplace management and the banking sector, particularly at BDO Network Bank, has equipped me with the analytical acumen necessary for effective PPC campaign management. Utilizing tools such as Helium 10 (for initial keyword seed and keyword research) and PPC automation tools like Helium10, SellerLabs, Perpetua, or Quartile, I excel in keyword analysis, identifying both high-performing and niche keywords to maximize visibility and cost efficiency. I can also manually analyze ad performance by running ad reports in a pivot table. My approach goes beyond simple keyword bidding; it involves crafting compelling ad copy and optimizing listing content to improve conversion rates. This strategic integration of content writing with PPC campaigns is vital in driving both organic and paid search results. Additionally, my experience in inventory management and product research allows me to align PPC campaigns with product availability, ensuring efficient ad spending. Through flat files, pivot tables and other analytical tools, I can continuously refine our campaigns, making data-driven adjustments to respond to market shifts, keyword seasonality trends, and consumer behavior. This comprehensive, adaptable approach to PPC ensures that our campaigns minimize costs. For example, ACoS and TACoS significantly drive sales and strengthen brand presence on Amazon.

As an Amazon Brand Manager, I specialize in Amazon Catalog Management, skillfully blending product research, competitor analysis, and supplier insights to build a strong product lineup for our brand. My strategy involves in-depth research to identify market trends and customer preferences, coupled with a keen analysis of competitors' products and their supply chains. This allows me to understand what works in the marketplace and develop products that not only meet but exceed market expectations. I utilize this knowledge to strategically build our product catalog, ensuring each item is well-positioned and competitive. Additionally, I'm proficient in optimizing product listings for Amazon's search algorithm, crafting engaging titles, descriptions, and bullet points that not only attract customers but also drive conversions. My comprehensive approach to catalog management is focused on creating a diverse, appealing, and competitive range of products, positioning our brand effectively in the Amazon marketplace.

As an Amazon Brand Manager, I have developed a deep understanding of Seller Central, essential for tracking seller performance, sales, conversion rates, and product performance. I'm proficient in managing various operational tasks, including creating and uploading different types of flat files like inventory files, inventory loaders, price CSVs, and other CSV flat files, ensuring smooth merging of child listings and accurate product listings and pricing. My expertise also covers resolving complex issues such as listing violations, IP claims, and listing suspensions. I'm skilled in writing detailed and compelling action plans, including root cause analysis, corrective action reports, and preventive action plan reports, which are crucial for reinstating listings and seller accounts. Additionally, I efficiently handle the upload of essential files and multimedia content, like MSDS and videos, to enhance product listings and comply with Amazon's requirements. This hands-on experience with Seller Central allows me to navigate its various functionalities effectively, ensuring optimal store performance and compliance with Amazon's policies, which is crucial for the success and growth of the business in the competitive e-commerce landscape.

In my capacity as an Amazon Brand Manager, I have a thorough understanding of the Fulfilled By Amazon (FBA) program, encompassing everything from filing trademarks and managing Amazon Brand Registry to safeguard our brand, to adeptly handling listing hijackers to protect our product listings. My expertise extends to crucial elements of FBA such as conducting detailed product research, negotiating with suppliers, and managing logistics, ensuring we get the best possible terms for our products. I am skilled in negotiating minimum order quantities and pricing, and proficient in developing products that meet market demands. Additionally, I effectively manage the logistics and shipment aspects, including coordinating with freight services and forwarders. This ensures our products are delivered efficiently to Amazon warehouses, third-party logistics centers, or directly to our own warehouse. I also excel in multitasking and keeping track of our inventory, whether it's being stored or in transit, to ensure a seamless supply chain. My comprehensive approach to FBA aims to maximize efficiency and leverage Amazon's fulfillment network to enhance our business performance and customer satisfaction.

As an Amazon Brand Manager, I excel in FBA Inventory Management, adeptly balancing stock levels to mitigate the risk of stockouts, particularly for high Best Sellers Rank (BSR) products. My approach involves a detailed analysis of sales trends, seasonality, and potential demand spikes, ensuring we're never too conservative with inventory yet cautious enough to avoid long-term storage fees. I understand the severe impact of stockouts on sales and BSR, especially for products we're strategically boosting in rankings. Navigating this complex landscape requires a keen understanding of Amazon's inventory system and the ability to forecast accurately, ensuring continuous stock availability. This is crucial for maintaining sales momentum and preventing the significant challenge of regaining lost market presence after a stockout, a scenario I meticulously work to avoid. My inventory management strategy is thus a delicate balance, crucial for our Amazon business's sustained success and growth.

As an Amazon Brand Manager, my copywriting skills for Amazon listings and corresponding blog articles on Shopify are advanced, yet I am rating this skill at three stars due to a limit on the number of 5-star and 4-star rated skills here in Online Jobs PH. My process starts with detailed keyword research using Helium 10 and SEMRush tools, focusing on words that drive high conversion rates. I also analyze competitor reviews to understand customer preferences and shortcomings in their products, allowing me to create content that directly addresses these needs. In crafting Amazon listings, I strike a balance between SEO optimization for Amazon's indexing and writing engaging, clear content that resonates with customers, ensuring our listings are both visible and compelling. For our Shopify blog, I apply similar principles, creating SEO-friendly articles that complement our Amazon products, and enhancing our overall brand presence online. This approach is not just about following SEO best practices but about creating content that effectively communicates our product's value to customers, positioning us to capture market share and strengthen our online presence.