Digital Marketing Experts/Social Media/Administrator

• Using social media marketing tools to create and maintain the company’s brand • Working with marketing professionals to develop social media marketing campaigns • Interacting with customers and other stakeholders via the company’s social media accounts • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

• Guiding the organization’s activities • Identifying opportunities to improve a business’ policies or objectives • Ensuring a company is operating securely and effectively • Preparing and reviewing operational reports • Leading and/or participating in meetings • Assisting managers in compiling annual budget information and reports • Maintaining all policies and procedures manuals • Hiring and training administrative staff • Delegating tasks to administrative assistants • Creating personnel folders for new hires • Monitoring and projecting staffing needs • Overseeing department budget planning and development • Managing and maintaining all department databases • Performing clerical accounting and general office duties as needed • Developing strong relationships with cross-functional teams and departments

Study design briefs and determine requirements Schedule projects and define budget constraints Conceptualize visuals based on requirements Prepare rough drafts and present ideas Develop illustrations, logos and other designs using software or by hand Use the appropriate colours and layouts for each graphic Work with copywriters and the creative director to produce the final design Test graphics across various media Amend designs after feedback Ensure final graphics and layouts are visually appealing and on-brand

• Research advertising trends • Research competitors’ pricing and products • Decide on appropriate placement of ads • Determine what content will reach customers • Develop projects to create content • Publish digital marketing content online • Implement email marketing campaigns • Measure digital traffic • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report on the growth and analytics of campaigns to stakeholders • Scale campaigns to maximize ROI • Monitor project status and budget • Conduct market research to inform campaigns • Brainstorm and implement experiments and conversion tests

• Providing administrative assistance, such as writing and editing e-mails, drafting memos, and preparing communications on the executive’s behalf • Maintaining comprehensive and accurate records • Performing minor accounting duties • Organizing meetings, including scheduling, sending reminders, and organizing catering when necessary • Answering phone calls in a polite and professional manner • Welcoming visitors and identifying the purpose of their visit before directing them to the appropriate department • Managing the executive’s calendar, including making appointments and prioritizing the most sensitive matters