As an Amazon PPC specialist, my main responsibility is to create and manage PPC campaigns to drive traffic and increase sales on the platform. To achieve this, I review and understand the proper ad campaign structure and launch and optimize PPC campaigns based on this understanding. I keep a close eye on important account metrics such as keyword bidding, audience targeting, daily and monthly budgeting, clicks, impression share, quality score, and other relevant metrics to ensure the campaign is performing effectively.
In addition to managing the creation of large keyword lists, I monitor ranking performance daily and adjust bids as needed. I plan, develop, and implement comprehensive strategies to increase sales, visibility, brand recognition, and drive sales across all Amazon-sponsored ads. This includes optimizing product listings and back-end keywords to improve SEO.
To be successful in this role, it is important to review the competition's strategies, strengths, and opportunities to stay ahead in the competitive landscape. I generate and analyze weekly and monthly reports to identify areas for improvement and optimize campaigns accordingly. By doing so, I can pinpoint areas for improvement and enhance the effectiveness of campaigns to achieve sales goals and help businesses grow on Amazon.
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
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