Project Manager | Media Buyer - Paid Search and Social

I led end-to-end campaign creation for Meta, managing setup, A/B testing, and audience targeting. Oversaw metric monitoring and crafted detailed reports for performance refinement across diverse ad accounts. Fostered collaboration with cross-functional teams to develop impactful campaigns. Conducted routine quality assessments to uphold exceptional standards. Committed to ongoing learning to maximize sales generation through targeted advertising.

I orchestrated the complete campaign process for TikTok, including setup, A/B testing, and audience targeting. Monitored metrics closely and provided detailed reports to optimize performance across various ad accounts. Collaborated with different teams to develop impactful campaigns. Conducted regular quality assessments to maintain high standards. Committed to continuous learning to maximize sales through targeted advertising efforts.

I conducted rigorous quality assessments of creatives to maintain brand standards. Monitored ad campaigns closely, tracking performance metrics for data-driven optimizations. Managed product sourcing, including ad library scouting and market research, for cost-effective campaigns. Developed strategic plans for product launches to maximize market impact. Utilized analytics for actionable insights, driving continuous improvement across campaigns and initiatives.

With a foundation built upon a comprehensive course in Google Ads, I've embarked on a journey to leverage its intricacies to drive meaningful results. Armed with theoretical knowledge and practical insights gained through hands-on walkthroughs, I've navigated the complexities of the platform with finesse. My proficiency extends to analyzing data pertinent to Google Ads campaigns, allowing me to derive actionable insights and make informed decisions.

In Shopify ecommerce, I've provided comprehensive support, managing correspondence, refining processes, and coordinating tasks for clarity on project objectives. I've efficiently organized data and documentation to support decision-making and crafted product and landing pages for testing campaigns.

Created multiple spreadsheets to automate processes and publish necessary reports, to achieve team goals and lessen unnecessary workload. Served as a useful tool in identifying the strengths, weaknesses, opportunities and threats of current projects being ran.