Amazon PPC Manager | Advertising Strategist | Data Analyst

Experienced Amazon advertising strategist with a track record of maximizing product visibility, traffic, and sales through data-driven, strategic campaign design. adept at creating effective ad text, conducting in-depth keyword research, and managing budgets effectively in order to maximize advertising spend and meet ROI targets. focused on expanding, scaling, and creating campaigns for undiscovered markets. proficiency in competitor analysis, campaign monitoring and optimization, and delivering thorough campaign reporting to support well-informed decision-making. possesses strong teamwork and communication abilities, guaranteeing alignment with marketing plans and corporate objectives. Committed to maintaining current knowledge of market trends and always improving oneself. focuses on reaching client ACoS and TACoS targets across assigned accounts, cutting out unnecessary spending, and boosting profit.

Amazon Brand Analytics offers a comprehensive view of your brand's performance across the entire customer journey. From awareness to purchase, providing valuable insights. Understanding how customers discover your brand with metrics like search frequency rank and market basket analysis. Identify top-of-funnel keywords driving traffic to your products. Analyze product detail page views, ASINs viewed, and conversion rates to gauge customer interest. Discover which products are most frequently compared to yours and optimize content accordingly. Dive into purchase behavior with metrics such as unit session percentage and purchase rate. Identify top-performing products and capitalize on cross-selling opportunities. By analyzing the data i can formulate marketing strategies, refine product offerings, and enhance customer experiences throughout the sales funnel, ultimately driving growth and success on the Amazon platform.

With extensive experience in Amazon PPC, my area of expertise is creating and refining strategic campaigns that increase product awareness, generate leads, and optimize revenue. My expertise includes creating effective ad copy, conducting in-depth keyword research, and effectively managing budgets to reach a desired return on investment. I maintain a step ahead of industry trends by taking a proactive stance, which indicates that campaigns are always effective. My area of expertise lies in expanding, scaling, and creating campaigns to target unexplored areas. Skilled in competitor analysis, I use a data-driven strategy for ongoing optimization, offering thorough reports and useful insights. Across all ad formats, I am excellent at developing highly segmented campaigns, tracking results, and making necessary tweaks to ensure maximum success. My dedication to customer contact and self-improvement helps me reach targets for revenue, cut down on unnecessary spending, and meet ACoS and TACoS targets across assigned accounts.

I employ advanced keyword research tools andtechniques to identify the most relevant and high-converting keywords for your products, I continuallyrefine and optimize keyword lists based onperformance data and marketplace trends. Thisapproach ensures that advertising campaigns are well-targeted, leading to higher ad relevance, increasedclick-through rates (CTR), and improved ad positionon Amazon, ultimately driving more sales and revenueand continuously optimize your campaigns to ensuremaximum visibility and profitability.

My proficiency in keyword optimization contributes directly to the success of advertising campaigns and product promotions, showcasing my ability to leverage Amazon's search algorithm strategically. My expertise in crafting Amazon master keyword lists, crucial for optimizing product listings and enhancing visibility on the platform. Utilizing advanced keyword research techniques, I develop comprehensive lists tailored to target audience preferences and search behaviors. These lists are instrumental in driving traffic,improving search ranking, and ultimately maximizing sales on Amazon.

Skilled in Helium 10, my focus is on optimizing Amazon PPC ads by conducting thorough keyword research. Using the powerful tools on the platform, I find extremely profitable keywords to improve advertising and organic search rankings. I get insights to improve strategy and keep a competitive edge by conducting an in-depth focus on competition research. My expertise base includes ongoing organic and sponsored search engine ranking monitoring, which enables in-the-moment performance optimization. I help Helium 10 reach revenue targets by determining profitable keywords and putting strategies in place that increase visibility and profit.