Current Employment Status:
Hired Part Time on Oct 20, 2022

Michael

Google Ads Manager |12+ Years Expert-Level Specialist

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Overview

Looking for part-time work (4 hours/day)

at $10.00/hour ($880.00/month)

Bachelors degree

Last Active

November 26th, 2024 (today)

Member Since

February 14th, 2022

Profile Description


I specialize in Google Ads for Service-Related Businesses and Local Professionals.

As a Google Ads (AdWords) PPC Expert, I'm well-versed in Advanced Search Campaigns, Display & Remarketing, Mobile Ads, Video Ads, Google Shopping, Analytics, Tag Managers, and even Microsoft Ads/Bing Ads. 

I have more than a decade of hands-on experience managing over 20 million dollars of ad spend; but no matter how big or small your budget is, I can help you succeed with Google Ads.


HERE ARE FIVE (5) REASONS TO WORK WITH ME

1. I have worked with well-established companies as well as start-ups in different industries and accross different countries, mostly from USA, Canada, UK and Australia.

2. I have managed Google Ads account budget varying from $500 to $1,500,000 a month.

3. I'm happy to help businesses who are looking to set up their Google Ads account for the first time or need help improving their existing campaigns.

4. I offer Free, No-Obligation, Google Ads Consultation via Skype, Zoom, or Google Meet.

5. I offer a Risk-Free Guarantee: If the campaigns I create don't meet our agreed-upon success metrics, you won't be charged for my services.


MY GOOGLE ADS SERVICES INCLUDE

• Google Ads account setup
• Keyword research
• Competitor research
• Google Analytics and Tag Manager integration
• Advanced location, time & device targeting
• A/B ad creative testing
• Display ad creation and management
• Remarketing/Retargeting
• Cost per lead optimization
• Quality score optimization
• CPC optimization and cost reduction
• Website and/or landing page optimization
• Regular reports every 5th and 20th of the month
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WORK EXPERIENCES


Google Ads Specialist for Local Businesses
Freelance
March 2021 - Present

• Specialize in crafting customized Google Ads strategies for a diverse range of local businesses and professionals, including dentists, lawyers, and small business owners.

• Leverage over 12 years of experience to develop targeted campaigns that effectively connect these businesses with their local communities.

• Handle the entire campaign lifecycle, including strategy development, implementation, and monitoring, to ensure optimal performance and client satisfaction.
                                                       *** *** ***

ADVOAST,  Inc.
Digital Marketing Manager (SEO, PPC, Email Marketing, Web Development) 
March 2015 – May 2020

• Established and led a digital marketing agency, providing services such as: 

1. Website Design and Development
2. Search Engine Optimization (SEO)
3. Paid Advertisements (Google Ads, Bing Ads, Facebook Ads)
4. Email Marketing5. Social Media Marketing
6. Content Marketing and Press Releases

• Managed multiple teams, including writers, graphic artists, and content creators, with a peak staff size of 50

                                                       *** *** ***

BRANDERS, Inc. 
Paid Advertisement Specialist  (Google Ads and Bing Ads)
March 2013 – Feb 2015

• Managed Google (AdWords) and Yahoo/Bing pay-per-click advertisements for Branders, a US-based online store for promotional products.

• Ensured efficient management of AdWords and Bing Ads campaigns.

• Competed for top ad positions across over 30,000 keywords.


                                                       *** *** ***

BRANDERS, Inc. 
E-mail Marketing Manager
March 2012 - February 2013

• Led a team of writers and graphic artists in creating and distributing promotional marketing campaigns through email and other channels.

• Reached over half a million subscribers per campaign, contributing 20% to the company’s overall sales.

                                                       *** *** ***

WEB GUIDE PARTNER 
Sales-Driven SEO Marketing Specialist
November 2010 – January 2012

• Enhanced client websites’ visibility by acquiring links from high-quality sites and utilizing other online properties.

• Achieved top performer status for 5 consecutive months and consistently ranked among the top 3 performers for 12 months.

• Earned the highest commission bonuses among all employees.

                                                       *** *** ***

CSS HOLDINGS Inc.
Senior Marketing Officer
May 2009 – October 2010

• Led marketing campaigns for LivePOS, a point-of-sale software solution.

• Conceptualized and executed marketing campaigns across various channels including print, internet, and social media.

• Created multiple blogs and engaged with social networking sites and other online platforms to increase product awareness. 

                                                      *** *** ***

IMPORTANT NOTE:I was recently notified of a negative review that has appeared on my profile. This review is baseless, but unfortunately, as a freelancer, I have no recourse to contest it.If you have any concerns about my work ethic, I’m more than happy to provide references from both former and current clients who can attest to my professionalism, integrity, and dedication to excellence.I take great pride in delivering high-quality work and maintaining strong, honest relationships with all my clients. Please feel free to reach out if you need further reassurance.

Top Skills

Experience: 10+ years

With over a decade of expertise in Google Ads, I excel at crafting and managing campaigns that consistently drive results. My approach involves a deep understanding of strategic bidding, keyword optimization, and audience segmentation, all aimed at maximizing ROI for my clients. I focus on continuous improvement, leveraging data-driven insights to adapt and optimize campaigns over time.

Experience: 10+ years

My extensive experience in PPC management allows me to create highly targeted campaigns that generate high-quality leads at efficient costs. I utilize a methodical, data-driven approach to continually refine and optimize campaigns, ensuring that client goals are met and exceeded. My work spans a variety of industries, giving me a broad perspective on what works best in different markets.

Experience: 10+ years

Over the years, I’ve developed a strong proficiency in Bing Ads, applying the same level of precision and strategic thinking as I do with Google Ads. This experience allows me to effectively extend my clients' reach, capturing audiences on a platform that often complements their broader digital marketing efforts. My focus is on maximizing the effectiveness of campaigns through careful setup, ongoing optimization, and thorough performance analysis.

Other Skills

Experience: 10+ years

With significant experience in copywriting, I have a talent for creating compelling ad copy that resonates with target audiences and drives action. My ability to align messaging with broader marketing objectives ensures that every word contributes to the success of a campaign. Whether it’s crafting headlines, call-to-actions, or marketing copy, I focus on clarity, persuasion, and impact.

Experience: 10+ years

My years of experience with Google Analytics have equipped me with the skills to provide detailed insights that guide campaign strategy and optimization. I’m adept at tracking key metrics, interpreting data trends, and making informed decisions that enhance performance. My analytical approach ensures that every marketing effort is backed by solid data, leading to sustained success.

Experience: 2 - 5 years

With hands-on experience in Shopify, I’ve worked to optimize e-commerce stores, enhancing their performance and driving sales growth. My work includes everything from setting up stores and customizing themes to integrating advanced marketing tools. I focus on creating seamless shopping experiences that convert visitors into loyal customers.

Experience: 10+ years

I have a deep understanding of WordPress, with extensive experience in developing and managing websites that are both functional and SEO-optimized. My skills include custom theme development, plugin integration, and ongoing site maintenance. I ensure that websites not only look good but also perform well, driving traffic and engagement.

Experience: 5 - 10 years

Throughout my career, I’ve managed Facebook Ads campaigns that strategically complement broader digital marketing efforts. My focus on precise audience targeting, creative optimization, and performance analysis has helped businesses increase their visibility and conversions on this platform. I understand the nuances of Facebook’s advertising ecosystem and use that knowledge to drive impactful results.

Experience: 10+ years

I’ve been dedicated to helping businesses improve their online presence through SEO, utilizing a comprehensive approach that includes technical optimization, content strategy, and link-building. My experience spans various industries, allowing me to adapt strategies to different market needs and drive sustainable organic growth.

Experience: 10+ years

With extensive experience in Microsoft Excel, I excel at data analysis, reporting, and visualization, which are crucial for monitoring and optimizing marketing campaigns. My ability to manipulate and interpret data helps in making informed decisions that lead to better outcomes.

Experience: 2 - 5 years

I’ve leveraged GoHighLevel to streamline and automate marketing workflows, helping businesses achieve greater efficiency and effectiveness in their operations. My experience with this platform includes managing client communications, automating tasks, and integrating various marketing tools to create cohesive and powerful marketing systems.

Basic Information

Age
40
Gender
Male
Website
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Address
Cainta, Rizal
Tests Taken
IQ
Score:  138
DISC
Dominance: 54
Influence: 10
Steadiness: 26
Compliance: 10
English
C2(Advanced/Mastery)
Government ID
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