Google Ads Manager

Set up and configure Google Analytics accounts for multiple clients, ensuring accurate tracking of website traffic and user behavior. Implemented tracking codes and goals to measure conversions and key performance indicators (KPIs), resulting in enhanced insights for clients. Conducted regular audits of Google Analytics setups to ensure data integrity and compliance with best practices. Analyzed website traffic data using Google Analytics to identify trends, user demographics, and behavior patterns. Created comprehensive reports summarizing key metrics, such as session duration, bounce rate, and conversion rates, to inform marketing strategies. Presented findings to stakeholders, translating complex data into actionable insights that drove marketing decisions. Monitored and evaluated the performance of digital marketing campaigns using Google Analytics, providing insights into user engagement and conversion effectiveness. Collaborated with marketing teams to optimize campaigns based on data analysis, leading to a 10% increase in conversion rates. Developed dashboards and visualizations to effectively communicate data insights and trends to team members and clients.

Managed and optimized Google Ads campaigns, focusing on search, display, and video ads. Conduct thorough keyword research to identify high-performing keywords, resulting in a 25% increase in click-through rates (CTR). Analyzed campaign performance metrics using Google Analytics to make data-driven adjustments, leading to a 25% improvement in conversion rates. Monitored and reported on the performance of Google Ads campaigns, focusing on key metrics such as impressions, clicks, and conversions. Utilized Google Ads and Google Analytics tools to assess campaign performance and identify areas for improvement. Recommended and implemented optimization strategies, including adjusting bids and refining audience targeting, resulting in a [specific percentage]% reduction in cost-per-click (CPC).