Media Buyer/ Fb Ads Specialist/ Social Media Marketer

As a SEO Specialist, I recently had the opportunity to design and implement a comprehensive SEO strategy for a large financial services firm. This comprehensive strategy included a focus on website optimization, content marketing and PPC. Through an analysis of website data, competitor research and keyword research, I identified areas for improvement. I then established specific goals and strategies including developing an SEO-friendly website structure, optimizing title tags, creating and distributing relevant content, analyzing and refining link building efforts, and optimizing PPC campaigns. The results were immediate and significant. After 3 months, organic search visits had increased by 112%, conversions had nearly doubled and visibility within the SERPs had improved significantly. As a result, the company was able to generate more qualified leads and grow its sales pipeline. This experience was extremely rewarding and reinforced my passion for SEO and digital marketing.

I was tasked with conducting a comprehensive SEO specialist analysis in order to identify areas of improvement for a client’s website. To achieve this goal, I performed an in-depth keyword analysis, to determine the best keyword-targeting strategies for the website content. I also examined the website structure, meta tags, Url structure, and page titles to ensure they were optimized for maximum SEO impact. Further, I used a variety of analytics tools, such as Search Console, Ahrefs, and SEMRush to review website performance and determine areas of opportunity. Finally, I provided the client with an actionable list of recommendations which included the need to create detailed content with proper keyword usage, improve image optimization and meta tagging, and ensure proper internal linking of the website. The results showed that my analysis and recommendations were successful, ultimately improving the website’s total online visibility.