As a results-driven digital marketing professional, I bring a decade of experience leading integrated marketing initiatives across e-commerce, brand management, content strategy, and B2B communications.
My digital marketing experience spans both the Australian and US markets. I have been the Marketing Team Lead for a growing Australian e-commerce brand, where I spearhead campaign planning and execution, manage cross-functional teams, and deliver high-impact promotions that consistently exceed sales targets.
For a successful US-based e-commerce brand, I managed social media accounts, community engagement, customer service, and
Previously, I handled full-spectrum digital marketing—including social media,
Earlier in my career, I worked with Gardenia Bakeries Philippines Inc., where I rose from Brand Associate to Public Relations Team Lead. I led integrated ATL and BTL campaigns, significantly growing brand awareness and sales for key product categories like NeuBake and Pandesal. In PR, I managed both internal and external communications, media relations, and stakeholder engagement for one of the country’s top FMCG companies.
I hold a BA in Journalism from the University of the Philippines - Diliman and have a strong foundation in content creation, strategic communication, and digital storytelling—skills that continue to shape my work as a digital marketer today.
Experience: 2 - 5 years
For email and SMS marketing, I focus on building personal, value-driven communication. I’ve created optimized flows and campaigns that bring significant revenue for various e-commerce brands.
Experience: 2 - 5 years
In terms of social media video editing, content creation, and campaign management, I’ve successfully managed accounts for multiple e-commerce brands, including one in Australia where I tripled their Instagram following.
Experience: 2 - 5 years
I bring years of marketing experience, including work in both the Australian and US markets, with a strong background in social media, email and SMS campaigns, Shopify optimisation, and paid advertising.
Experience: 2 - 5 years
With three years of experience in managing Meta and Google Ads, I'd say ads management is one of my more recent skills.
Experience: 2 - 5 years
Regarding Shopify management, I’ve led end-to-end store updates for brands like EarthChimp (US-based) and another e-commerce brand in Australia. I worked closely with web developers to redesign the entire site, monitored user behaviour via Microsoft Clarity, and implemented upsell tools like Zipify and Monster Cart. I created dedicated sale and review pages, optimised product listings with GIFs and short videos, and integrated Klaviyo to streamline popups and email flows. Every tweak is backed by data—I test improvements on one page, and if they perform well, I apply them site-wide to enhance the overall shopping experience.
Experience: 2 - 5 years
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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