Facebook Media Buyer / Google Ads Strategist

Develop creative and compelling copy for Facebook ads, including headlines, descriptions, and calls to action. Collaborate with marketing and design teams to ensure ad copy aligns with visual elements and overall campaign goals. Conduct research to understand the target audience, industry trends, and competitor strategies. Test and optimize ad copy based on performance metrics and A/B testing results. Stay updated with Facebook advertising guidelines and platform updates to ensure compliance and effectiveness. Analyze campaign performance data to refine copy and improve results continuously.

Developed and executed targeted Facebook ad campaigns to drive lead generation and increase brand awareness. Created engaging ad creatives and persuasive copy to highlight car features and promotions. Utilized advanced audience targeting to reach specific demographics and interests related to car buying. Managed and optimized ad budgets to maximize ROI, achieving significant improvements in key performance metrics. Conducted A/B testing on ad copies, headlines, and creatives to refine strategies and enhance campaign effectiveness. Employed retargeting strategies to encourage purchase completions, significantly boosting purchase rates and overall sales.

Conducted market research to identify profitable products with high demand and low competition. Sourced reliable suppliers, negotiated favorable terms, and coordinated order fulfillment. Conducted competitor analysis and adjusted prices to remain competitive. Performed general administrative tasks, including email management and task coordination.

Plan and execute the purchase of advertising space across Facebook and Instagram and other placements. Doing market research and analyze new trends, audience demographics, and media consumption habits. Collaborate with clients and marketing teams to develop media strategies that align with campaign goals. Scheduling and launching ad campaigns, ensuring all placements are correctly implemented. Monitoring and analyzing campaign performance, using metrics to assess effectiveness and make adjustments as needed. Managing and optimizing the media budget to maximize return on investment (ROI).

Develop, implement, and manage marketing strategies across social media platforms to enhance a company's online presence and brand awareness. Create engaging content, scheduling posts, monitoring and responding to audience interactions, analyzing performance metrics, and adjusting strategies to optimize results.