HOW I CAN HELP YOUR BUSINESS GROW:
-> Boost your conversion rates with persuasive copywriting, listing optimization, and A/B testing. With my expertise, I've launched marketing campaigns that doubled monthly sales of brands, without increasing ad spend.
-> Ease the struggle of managing projects and leaders within lean remote teams. I have a proven track record of efficiently managing diverse remote teams of copywriters, designers, and virtual assistants while delivering results on time and within budget.
-> Streamline your communication and business processes to eliminate the hassle of going back and forth. Tim Ferris is my
WORK EXPERIENCE IN AMAZON
Sales and Marketing
-> Drove a 30% ($1.5M) increase in revenue in the US marketplace, positioning the company for exponential growth
Shaped the strategic direction of 10 brands in the following categories: Toys, Arts & Crafts, Kitchen & Dining, and Health - Foot Cushions, Dental Floss, Massagers
Led end-to-end optimization processes from overseeing research, ideation, execution, KPI analysis, to brand reporting
Listing Optimization
-> Increased visibility by integrating hyper-relevant SEO keywords to titles, descriptions, and bullets using Helium 10 and DataDive
-> Optimized copy and assets for product images, A+ content, brand stories, and storefront, resulting in increased conversion rates and average order value
-> Executed manual and platform-provided A/B tests for high-impact areas
People Management
->Trained and managed a team of 6 remote VAs, graphic designers, and copywriters, delivering results while fostering a positive team culture
->Streamlined and optimized the SOPs for new product launching, significantly reducing the time and effort required for the processInventory Management
->Developed planning schedules that accounted for MOQs, lead times, and brand-specific supply chain requirements
->Maintained optimal fulfillment rates by closely coordinating with 3PL partners and utilizing Inventory Planner PPC Optimization
->Launched and monitored high-performing ad campaigns for brands in the Toys and Arts categories
->Lowered overall ad spend without affecting sales velocity by using the "common sense" method
Launch Management
->Researched, planned, and executed 100s of new product launches
->Created new product listings by uploading and updating bulk files, ensuring product specifications are accurate and consistentPromotions
->Put together complementary Virtual Bundles to boost average order quantity
->Run strategic lightning deals and coupons without compromising profitability
Problem-Solving
->Resolve Amazon health problems like Hazmat issues, wrong categories, listing updates not appearing, and inventory limits/delays
->Relentlessly communicated with Amazon Seller Support until tickets were addressed
Developed and executed workaround plans A, B, C, etc. to solve complex problems
Administrative tasks
->Reported daily and monthly key business metrics per brand - sales, CVR, ACOS, inventory
->Monitored BSRs and Buy Box
->Uploaded assets and updated listings
->Utilized productivity tools like Slack, A
Experience: 2 - 5 years
Experience: 5 - 10 years
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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