Creative Strategist | Copywriter for purpose-driven brands

Overview

Looking for part-time work (5 hours/day)

at $24.00/hour ($2,640.00/month)

Bachelors degree

Last Active

December 15th, 2024 (3 days ago)

Member Since

October 26th, 2020

Profile Description

Think about it. The world’s first contact with your brand or business is often on social media, where there are 147,000 photos uploaded, 54,000 shared links, and 317,Upgrade to see actual info status updates on Facebook every minute; more than 95 million posts shared on Instagram every day; and one billion hours of content watched on YouTube daily—there’s an incredible amount of distraction that prevents you from being seen. Whether you like it or not, if you want people to notice your brand or business—online or off—it’s essential to master the art of grabbing attention quickly. 

Disclaimer: This insightful information comes from Brendan Kane's book "Hook Point: How to Stand Out in a 3-Second World," published in 2020. 

While the data might be outdated, it's most likely that these numbers have only grown which makes the challenge of standing out even more formidable.

As a copywriter, I'm well-equipped to tackle this challenge. I bring a unique blend of creativity and strategic thinking to every project. My words don't just fill space—they create experiences, evoke emotions, and drive action & results.

Here's what you’ll get from working with me:  

* Ad Copy - Let’s make ads people want to read and engage with.
  
* Landing Page Copy (Listicles, Advertorials, PDP, etc) - Your landing page is often the first handshake between your brand and potential customers. Let’s guide your visitors from "What's this?" to "I need this!" with a combination of persuasive techniques, conversion-focused copy and user experience best practices.

* Press Release - Getting noticed is half the battle in today's fast-paced media landscape. Let’s highlight the newsworthy angles of your announcements and shape them into stories journalists want to cover.

* Email & SMS Copy - Email and SMS marketing remain powerful tools for nurturing leads and driving sales. From welcome sequences that warmly introduce new subscribers to your brand, to re-engagement campaigns that reignite interest from dormant customers, let’s craft a copy designed to boost open rates, click-through rates, and ultimately, your bottom line.

* SEO-Friendly Blog Posts & Articles - I research thoroughly to provide valuable insights to your readers, all while optimizing for search engines to increase your online visibility.

* Product Descriptions - Don't just list what your product does. Let your descriptions paint a picture of how it will improve your customer's life—which in turn makes the purchase decision a no-brainer.

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As a creative strategist, I'm the bridge between raw data and storytelling. By combining analytical thinking with creative flair, let’s develop strategies that don't just reach your audience...one that also resonates with them on a deep, emotional level.

My process includes comprehensive research, strategic planning, and creative execution to ensure that every ad campaign achieves its objectives.

* Scriptwriting - Let’s create narratives that entertain, inform, and persuade across all platforms.

* Creative Briefs + Hooks + Storyboards - Let’s develop comprehensive briefs that align your business goals with creative vision, along with hooks designed to grab attention and set the stage for campaigns…campaigns that linger in the mind long after the first impression.

* Competitor Research for Benchmarking - I conduct thorough competitor analysis using tools like Meta Ad Library, TikTok Creative Center, or Foreplay. This research reveals market gaps, successful strategies to adapt, and unique angles that set your brand apart.

* Market Research - I believe in making data-driven decisions. Through comprehensive market research, let’s identify consumer insights and industry trends that form the backbone of our strategy, and ensure every creative decision is grounded in real-world behavior.

Great copywriting and strategic thinking have the power not just to sell products, but to create movements, shift perceptions, and build lasting relationships between brands and consumers.

You've got a story. I've got the skills to tell it. 

I don't just write—I solve problems.  

Together, we'll make a copy that captures attention and campaigns that drive action.

Ready for this exciting journey? Let's talk about how we can make your brand not just seen and heard, but felt and remembered. 

Every word has a purpose, every strategy a goal. Your success story starts with the right word—let's write them together. :)