Digital Marketing Specialist

I have experience designing and crafting engaging email newsletters to drive audience engagement and conversions. I have utilized tools like Klaviyo, Shopify, Active Campaign, ConvertKit, Kajabi, and GoHighLevel to create targeted email campaigns, segment audiences, and automate workflows. My focus has been on creating visually appealing and compelling content that resonates with subscribers, enhancing open rates and click-through rates, and ultimately supporting the overall marketing strategy.

I specialize in creating comprehensive monthly content calendars for various clients' businesses, tailored to their specific goals and target audiences. My process involves planning and scheduling posts across multiple social media platforms, ensuring a consistent and engaging presence. I focus on crafting high-quality content that aligns with brand messaging and leverages trending topics and formats to maximize engagement and reach.

I have over 7 years of experience in social media management, where I have successfully managed and grown social media accounts across various platforms, including Twitter, LinkedIn, Instagram, and Facebook. My experience includes developing and executing social media strategies, creating engaging content, managing online communities, and analyzing performance metrics to optimize campaigns. I am adept at using social media management tools to schedule posts, monitor trends, and engage with audiences, ensuring consistent and effective brand presence.

I am proficient in using design tools such as Canva, Adobe Photoshop, Adobe Illustrator, and Figma to create visually appealing graphics. My experience includes designing a wide range of materials, from social media graphics to complex branding kits. For clients without an existing logo or branding, I can develop a complete branding kit that includes logo design, color schemes, typography, and other brand elements to establish a cohesive and professional brand identity.

I have experience editing both long and short-form videos for social media using tools like CapCut and Vidyo.ai. My skills include cutting, trimming, and enhancing videos to create engaging content tailored for platforms such as Instagram, TikTok, and YouTube. I focus on making visually compelling videos that capture attention quickly and effectively convey the desired message to the target audience.