Market Research Analyst

Overview

Looking for part-time work (4 hours/day)

at $12.00/hour ($1,056.00/month)

Bachelors degree

Last Active

September 20th, 2024 (117 days ago)

Member Since

June 15th, 2020

Profile Description

SUMMARY STATEMENT:
Seven (7) years experience in transforming consumer data into meaningful and actionable insights through different research techniques ranging from surveys and focus groups to statistical analysis and data mining

Core Competencies:
• Has a solid background in Qualitative and Quantitative Research methods;
• Has demonstrable skills in providing back-end support solutionsand works comfortably in a remote setting;
• Proficient in various research-related software like SPSS, Eviews, SAP, Hubspot (CRM), G Suite, MS Office, Adobe Photoshop (CS5), Canva, MyMaps, and Windows Movie Maker;
• Able to obtain and analyze facts and apply sound judgment (able to manage the “data clutter” and sift key findings and insights);
• Determines optimal product or service offering suited for the current and growing customer base through exploratory researches;
• Identifies target markets through catchment scoping and determines income segment classification of each specified captive market (5-10km radii mapping);
• Maintains excellent business relationships with a pool of high-net-worth individuals and a diverse group of prospective clients;
• Able to assign work to staff and coordinates with others through distribution of workload and responsibility; shows speed and effectiveness in carrying out duties not assigned to subordinate;

AREAS OF SPECIALIZATION:
• Qualitative & Quantitative Market Research
• Web Research & Data Mining
• Technical Writing 
• Statistical Analysis
• Lead Generation
•  Basic Social Media Management
•  General Virtual Assistance

TRAININGS:
• IBM-SPSS Training for Researchers
• Introduction to Data Collection using IBM-SPSS Data Collection
• Practical Marketing Research Seminar
• SAP-REFX Basic Training for Leasing & Operations
• Social Media Management and Marketing
• Basic Website Creation, Optimization and Management
• Online Writing and Marketing
• Search Engine Optimization
• Lead Generation
• Basic Facebook Ads
• YouTube Optimization
• Email Marketing

WORK EXPERIENCE:
5) DUN AND BRADSTREET, MILLBURN, NJ, USA
SR. INDUSTRY RESEARCHER/FREELANCE EDITOR
JULY 2020 - PRESENT
Provides web research, technical writing and editorial services for the company's industry profiles;
• Updates pre-assigned quarterly industry profiles, making sure all content, especially numbers, names and industry links, is timely and accurate;
• Identifies current industry trends and prepares client-specific write-ups;
• Maintains proper documentation of changes

4) SOCIALSURVEY, SAN RAMON, CA, USA
OFFSHORE MARKET RESEARCH ANALYST
APRIL 2020 - PRESENT
Primarily acts as QA MRA and works closely with Marketing, Demand Generation and Sales on ensuring accurate customer experience audits;
• Provides sales management with reports on CX Audits and regular status updates of the entire MRA Team;
• Continuously pursues knowledge of key competitors and targeted verticals to ensure that the company's value proposition is effectively communicated to customers; 
• Manages accurate project status and account information within HubSpot (CRM) and G Suite
MAJOR ACCOMPLISHMENT:
• Created secondary project monitoring database thru G Suite

3) MASTERPIECE ASIA PROPERTIES, INC. 
(A MEMBER OF VILLAR GROUP OF COMPANIES), BULACAN, PH
CORPORATE LEASING OFFICER
MAY 2017 – MARCH 2019
Responsible for achieving high tenancy and revenue growth of the assigned mall/s which include but not limited to administrative tasks and assisting tenants in resolving leasing-related concerns;
• Supervised and coordinated leasing of tenant spaces in the assigned mall/s;
• Generated leads and contacts, and negotiated with prospective tenants;
• Ensured carefully-curated tenant mix;
• Created strategies that helped increase, improve and maximize mall’s occupancy rate;
• Maintained excellent business relationships and rapport with clients 
MAJOR ACCOMPLISHMENTS:
• Achieved 8% annual increase in revenue target; added 9% to leasing occupancy rate (FYUpgrade to see actual info);
•  Attained 100% food court and cinema strip occupancy rate

2) MANUELA CORPORATION
(A MEMBER OF VILLAR GROUP OF COMPANIES), MANDALUYONG CITY, PH
SR. MARKET RESEARCH ANALYST - BD TEAM LEAD
JUNE 2014 – MAY 2017
In charge for researching, analyzing, interpreting and presenting data related to the brand’s target market and overall marketing operations;
• Devised and evaluated methods for collecting data, such as surveys, questionnaires, opinion polls, FGDs (Focus Group Discussions), IDIs (In-Depth Interviews), among others;
• Identified target market through catchment scoping and determined income segment classification of each specified captive market (using guided qualitative observation, MS Excel and Adobe Photoshop);
• Gathered data about consumers, competitors, and market conditions;
• Analyzed data using SPSS (Statistical Package for the Social Sciences); • Converted complex data and findings into understandable tables, graphs, infographics and written reports;
• Prepared reports and presented results to management and concerned business units;
• Coordinated and managed fieldwork arrangements with external field researchers and field interviewers 
MAJOR ACCOMPLISHMENTS:
• Project Pixar: Exploratory Studies for Upcoming Vistamalls &other Retail Establishments of the Villar Group
>> Supervised catchment analysis and quantitative research processes; provided timely, well-synthesize and actionable research findings
• Project Hamlet Sta. Rosa: UAI Study and Concept Testing for Vistamall Sta. Rosa, Laguna
>> Hands on experience in all phases of the project,particularly in charge for data analysis & report writing;
>> Built and maintained solid relationships with external vendors to facilitate the timely delivery of reliable data

1)PHILIPPINE STATITICS AUTHORITY
(FORMERLY BUREAU OF AGRICULTURAL STATISTICS) QUEZON CITY, PH
STATISTICAL RESEARCHER II
JUNE 2013 – MARCH 2014
Provided technical support for Swine Situation and OutlookReport (quarterly estimates and forecasts of hog production,supply and demand for pork in the Philippine setting);
• Collected data using LPI-EWS (Livestock and Poultry Information and Early Warning System) data gathering matrix;
• Organized secondary data and updated LPI-EWS database through MS Excel;
• Analyzed data and generated forecast levels from econometric models using Eviews7;
• Interpreted data findings and updated S&O report on a quarterly basis 
MAJOR ACCOMPLISHMENT:
• Swine Situation and Outlook Report: Quarterly Estimates and Forecasts of Hog Production, Supply and Demand for Pork in the Philippine Setting
>> Generated forecast levels from econometric models using Eviews7 and presented results of supply and demand analysis, production, inventory and prices

EDUCATION:
1) POST-EDUCATIONAL CERTIFICATIONS:
• Insurance Commission Licensure Examination (Traditional &Variable Life) Passer | October 2019
• Civil Service Examination (CSE-PPT) Professional Level Passer| April 14, 2013

2) TERTIARY:
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES STA. MESA, MANILA, PH
BACHELOR OF SCIENCE IN ECONOMICS | A.Y. 2009 – 2013? 
• GPA OF 1.66
• Consistent Dean’s Lister
• Absolute Advantage (Economics Quiz Bee) Two-time Champion | Jan. 10, 2012 | Jan. 16, 2013
• Activities & Societies: Economics Research Society (ECONRES), Philippine Council of Economics Students (PHILCES), Junior Philippine Economics Society (JPES), Councilof Student Government of the Philippines (CSGP) 
INTERNSHIPS ATTENDED:
• National Economic & Development Authority of the Philippines, 
NEDA sa Pasig, PH | April – June 2012
• House of Representatives of the Philippines 
Quezon City, PH | March – April 2012

3) SECONDARY:
YVERDON DE PESTALLOZI SCHOOL, INC. 
SJDM, BULACAN, PH
HIGH SCHOOL DIPLOMA IN GENERAL SECONDARY LEVEL
A.Y. 2005 – 2009
• GPA OF 92.4%
• 4th Honorable Mention
• Pangulong Gloria Macapagal Arroyo Awardee (in Campus Journalism)
• Essayist of the Year