I have a Bachelor's Degree in Psychology from De La Salle University-Manila and I finished rank 9 from the Board Licensure Examination for Psychometrician back in 2019. I completed my Google Data Analytics Certificate Program last September 2021, where I earned my data analytics proficiency. From that program, I learned to do statistical analyses using various tools like Excel (advanced functions and formulas, advanced visualizations and dashboards), SQL(extracting data from related databases), R(end-to-end data analysis), and Tableau(dashboards and visual storytelling). As a data analyst, I can perform data preparation, data cleaning, data analysis, and data visualization, and generate insights and recommendations out of the dataset.
I also help my clients write and edit research papers. I can write abstracts and introductions, complete a comprehensive literature review, and write about qualitative and quantitative methodologies. I can present these findings with beautiful graphs using Excel or Tableau and fix all the references and do everything in the appropriate format (APA or MLA).
While working on my Master's Degree in Business Analytics, I currently work with Marketing Consultants and provide different kinds of analytics reports to help them with their work.
List of reports I can perform:
1. LTV Analysis (using Shopify and Amazon)
2. Churn Analysis
3.
4. Product Repeat Purchase Analysis
5. Customer Repeat Purchase Analysis
6. Average Time Between Repeat Purchases Analysis
7.
8. Discount Code Analysis
9. Market Basket Analysis
This list is by no means exhaustive, and I work on many other reports depending on the requirements of the analytics problems. I mostly work on customized reports that requires critical thinking and creative problem-solving (for example, building a report to help identify the existing customer reactivation of a specific client on a month-by-month basis.)
If you are a senior analyst, data scientist, or top-level marketer, I am willing to work for free on a one-time project provided that I can learn a lot within the analytics domain. If interested, please contact me here to discuss the scope of the project and what I would learn if I were to accept the project.
Professional Skills: Excel, Python, SQL, Tableau, R, Research Writing, Thesis Writing, Statistical Analysis, Psychological Testing and Assessment, PowerPoint Presentation, End-to-End Data Analysis Process, Lead Generation, Influencer Outreach, Customer Support.
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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