Amazon PPC Specialist

Amazon Advertising Platforms: Expertise in Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Campaign Strategy & Management: Developing targeted campaigns based on product goals, audience segmentation, and competitive analysis. Keyword Research & Optimization: Conducting in-depth keyword research using Amazon tools and third-party software to identify high-converting keywords. Bid Management: Implementing bid strategies that maximize ad performance while maintaining a healthy ACOS (Advertising Cost of Sale).

Marketplace Knowledge: In-depth understanding of Amazon’s marketplace trends, product positioning, and consumer behavior. Competitor Analysis: Continuously tracking competitor strategies and adjusting campaigns to stay ahead in a highly competitive marketplace. Client Communication & Reporting: Clear communication of campaign progress, insights, and recommendations through regular updates and detailed reports.

A/B Testing & Experimentation: Regular testing of ad copy, bidding strategies, and targeting techniques to improve conversion rates. Data Analysis & Reporting: Proficient in using Amazon's reporting tools to monitor and analyze campaign performance, providing actionable insights and recommendations. Cost Efficiency & Budgeting: Managing ad budgets and ensuring that campaigns are cost-effective, driving maximum return on ad spend (ROAS).