Over 100 Global Clients, 3,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. 15+ Years of Marketing Experience, Fractional CMO and MBA-backed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions!
Get measurable results in just 12 weeks!
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Welcome to my profile!
Hi My name is
Are you grappling with the complexities of a rapidly evolving market landscape?
Are you struggling to attribute marketing ROI in your complex marketing ecosystem?
Does your marketing feel siloed across various channels?
NO WORRIES! I'm here to future-proof your entire marketing strategy!
Hi My name is
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A few of my accomplishments include:
* MBA degree from the Ateneo De Manila University
(ranked Top 1 in the Philippines with 3 Palmes of Excellence—Excellent Business School with Reinforcing International Influence, Eduniversal 2024; Top 1 in the Philippines in 2023, 2024, and 2025 by Times Higher Education (THE) World University Rankings).
* Helped over 3,000 campaigns in PPC, Paid Social, Programmatic Ads, SEO, and
* More than 15+ years in Freelancing and more than 15+ years professional experience.
* Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics.
* Certified in Bing (Microsoft Ads).
*Certified HubSpot Expert (Marketing Hub, Sales and Service)
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TECHNICAL SKILLS
• Digital Marketing Expertise - SEO (SEMRush, Ahrefs), SEM, PPC, and
• Programmatic Advertising - DSPs: MediaMath, The Trade Desk, Outbrain, Xandr; SSPs: PubMatic, AppNexus, and TripleLift.
• Social Media Management - Meta, LinkedIn, X, YouTube, and TikTok for advertising and engagement, using Hootsuite, Buffer, and Sprout Social.
• eCommerce Platforms - Experienced with Shopify, WooCommerce (WordPress), BigCommerce, Magento, Squarespace, and Wix.
• Project Management Tools -
• CRM & Marketing Automation - HubSpot, Pardot, Marketo, ActiveCampaign, and Zoho; skilled in setup, integration, troubleshooting, and automating workflows with Zapier.
• Data Science & Analytics - Power BI, Excel, Tableau, and Google Analytics. Utilizes R, SQL, and Python for predictive analytics and consumer behavior modeling to optimize ROI.
• Conversion Rate Optimization (CRO) - Expertise in using Optimizely, VWO, and Unbounce.
• Marketing Plans - Opportunity discovery, Market Research, Marketing Strategy/ AI-Powered Marketing Strategy, Brand Strategy, Competitive Landscape, Market Positioning and Go-to-Market Models.
• Fractional CMO Services - Refer to the side profile for more details.
These are the clients niches I've managed in the past:
Biotechnology, Car (Automotive, Auto Repair Shops & Car Dealership), Construction, Cybersecurity, E-commerce (High-End Products), Education Technology (EdTech), Fintech, Fintech Startups, Financial Services, Health Care & Medical Services, High-End Fitness & Wellness, High-Tech Manufacturing, Legal Services (Attorneys/Lawyers), Luxury Goods, Medical Devices, Real Estate, Renewable Energy, Retail, SaaS, Tech Startups and Travel & Leisure (Luxury Travel).
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Why Partner with Me?
1. Expertise that matters — Served 100+ Global Clients, Launched 3,000+ Campaigns, Managed $15M+ budgets /month. 15+ Years Marketing/Tech Experience backed by an MBA and Google/ Microsoft Ads Certifications (Display, Search, Shopping, Measurement and Video) and Google Analytics. Certified HubSpot Expert.
2. Outcome-Driven— Achieving concrete outcomes is the name of the game! I previously worked in a VC Fund overseeing 10 businesses, delving into metrics and enhancing conversions. Employing a set of KPIs, I successfully scaled campaigns from $120K to $150K weekly, simultaneously decreasing the CAC by 60 to 80%.
3. Tried-and-Tested Methodology — On average, about 61% of ad spend gets wasted. Let’s change that. I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50?crease in ad waste. My engineered approach for ad campaigns and rigorous performance optimization processes can yield superior ROI for your business.
4. Openness and Trust — I pride myself in my ability to build a long-lasting partnerships with my clients. I am not just another Freelancer, I am your trusted advisor and strategic partner.
5. Innovation and Adaptability— I am committed to continuous investment in research and development to stay abreast of industry trends and algorithm changes, ensuring my position at the forefront of marketing innovations. Additionally, I update my Google certifications annually to stay current and proficient in the latest advancements.
If the above aligns with your requirements, why don't we talk?
Looking forward,
Experience: 10+ years
Over 100 Global Clients, 2,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions! I am Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics
Experience: 10+ years
Some of the campaign types I handled are Search, Display, Shopping, Social Media, Video, Remarketing and PMax. On average, about 61% of ad spend gets wasted. Let’s change that! I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50 percent decrease in ad waste. Here are some of the things clients have said about my work: - “I like what we are getting now!” - D2C eCommerce brand - In the last 30 days, Con Value - 3.6K, Con rate - 2.46%, Avg CPC - $0.76, and ROAS - 379.21%. - “Roger did a great job helping us get our PPC campaigns set up and managed them to be profitable.” - $10- 15M High ticket Sports Events, Google Ads: CTR - Ave. 11.79%, Conv. Rate - Ave. 7.27%, Conversions - 271 within 2 weeks.
Experience: 10+ years
I have proven track record in SEO (On-Page, Off-Page, Local SEO, Technical SEO and Voice Search SEO) and familiarity with essential tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
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