Marketing Analyst - SEO & Conversion Optimization

About FFUN Group:
At FFUN Group, we're not just a team; we're a movement. Specializing in recreational and automotive sectors, we pride ourselves on a transparent, exhilarating customer experience across all our dealerships, including the prestigious Country Ford in Wilke, SK. Our core values emphasize continuous growth, teamwork, a FFUN attitude, and a down-to-earth approach, making us a unique place to work and thrive.

Role Overview:
We are seeking a Marketing Analyst with a deep understanding of web presence optimization and digital marketing strategies. This role focuses on enhancing our Country Ford dealerships online visibility and engagement, particularly through local SEO practices, content creation, and video marketing. The ideal candidate will be driven to innovate and achieve tangible results in lead engagement, website conversion, and community involvement.

Key Responsibilities:

- Conduct comprehensive SEO audits for our automotive websites and Google Business Listings to identify improvement areas.
- Develop and execute a local SEO strategy that includes link-building and optimizing online directories and listings.
- Create a content calendar for SEO-optimized blog posts that engage leads and drive traffic, with a focus on the automotive industry.
- Leverage video content to enhance lead engagement, website conversion rates, and social media interaction, with an emphasis on creating fun and community-oriented videos.
- Analyze performance metrics to refine strategies and report on ROI from SEO and content marketing efforts.
- Collaborate with the marketing team to ensure brand consistency and to ideate innovative digital marketing campaigns.
- Manage and prioritize a diverse range of projects with a results-driven approach.
- Understand and optimize all 3 areas of our business: Sales, Service and Parts
- Generate a strategy, ideas, scripts and packaged instructions for the local team to execute.
- Project managing, calendaring, sharing and managing the content creation of the local team.

Qualifications:

- Experience in SEO, content marketing, and digital analytics within the automotive sector or a related field.
- Strong understanding of local SEO tactics and tools (e.g., Google Analytics, SEMrush, Moz Local).
- Experience in managing Google Business Listings and optimizing for local search.
- Creative ability in content and video idea generation, with a knack for engaging a community-oriented audience.
- Excellent analytical skills to track, measure, and report on performance metrics.
- Ability to work independently and as part of a team, aligning with FFUN Group’s core values.
- Strong organizational skills and the ability to manage multiple projects simultaneously.