Digital Marketing Coordinator

Responsibilities
Develop and execute social media strategies to increase brand awareness and engagement across platforms (e.g., Instagram, Facebook, Youtube, LinkedIn).
Create compelling high-quality written and visual content content tailored to our target audience of Black women, including graphics, inspirational and empowering videos, and written posts.
Manage day-to-day activities on all social media channels, including posting, monitoring comments/messages, and engaging with our community.
Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
Coordinate and execute email marketing campaigns, including newsletter creation, list segmentation, scheduling, and performance tracking.
Collaborate with the marketing team to align social media efforts and to develop compelling email content and promotions that align with overall brand messaging and objectives.
Monitor email engagement metrics and campaign performance to optimize future campaigns and maximize results.
Stay updated on social media trends, tools, and best practices to continually optimize our strategy and performance.
Monitor and analyze key metrics to track the effectiveness of social media, email marketing and company website metrics and provide regular reports and insights to the team.
Assist in developing partnerships and collaborations with influencers, organizations, and brands to expand our reach and impact.
Utilizing SEO methods to increase site traffic.
Suggesting new ways to promote company offerings and to reach consumers.
Building brand awareness by engaging relevant influencers.
Managing our online communities to ensure respectful and appropriate engagement.
Responding to comments on each of our accounts.

Requirements
1. Proven experience (1-3 years) in social media and website management, preferably in a related field such as wellness, lifestyle, or empowerment.
2. Strong understanding of social media platforms and their respective audiences, with a focus on Instagram, Facebook, Instagram, LinkedIn and YouTube.
3. Excellent written and verbal communication skills, with a creative flair for storytelling and content creation.
4. Ability to work independently, prioritize tasks, and meet deadlines in a remote environment.
5. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Canva) and analytics platforms (e.g., Facebook Insights, Google Analytics) and AI technology.
6. Passion for our mission of empowering Black women and a commitment to diversity, equity, and inclusion.
7. Bonus: Experience with graphic design, photography, or video editing skills.