Digital Marketing. SEO. Content. VA. Customer Service.

I've had the pleasure of crafting engaging content for a diverse range of industries, spanning blogs, web content, product descriptions/sales copies, and even eBooks. With a keen eye for detail and a passion for storytelling, I've produced compelling and informative content tailored to each client's unique needs and target audience. From capturing the essence of a brand in captivating blog posts to creating persuasive product descriptions that drive sales, I've consistently delivered high-quality content that resonates with readers and enhances online presence. In addition to content creation, I'm adept in content curation and management, proficiently sourcing relevant material and organising it in a cohesive manner. Whether it's compiling curated content for social media or managing a content calendar for a client's website, I ensure consistency and effectiveness in content delivery. Furthermore, I'm skilled in publishing content directly on live websites, using various content management systems to upload and format content with precision and attention to detail. From WordPress to Shopify, I'm proficient in navigating these platforms to ensure seamless publishing and optimisation for search engines. My experience as a content and copywriter has not only allowed me to showcase my writing skills but has also honed my ability to adapt to different writing styles, industries, and audiences. I take pride in my ability to bring ideas to life through words and contribute to the success of my clients' projects.

As an SEO Analyst, my primary focus revolves around optimising the content on our clients' websites to enhance their visibility and performance in search engine results. I meticulously analyse and optimise high-value keywords and phrases that drive organic traffic and improve search engine rankings, tailored to each client's unique goals and target audience. In addition to keyword optimisation, I also implement on-page optimisation techniques such as crafting compelling meta titles and descriptions and optimising header tags and internal linking structure to help meticulously fine-tune every aspect of the website to align with best SEO practices.

As a Virtual Assistant, I play a crucial role in enhancing the efficiency of day-to-day operations, supporting top-level executives by managing calendars, scheduling appointments, and ensuring smooth customer response management. My strong organisational skills and meticulous attention to detail enable me to effectively handle sensitive information, prioritise tasks, and manage competing priorities. My proactive approach and keen ability to anticipate executive needs empower leadership to focus on strategic initiatives and business growth. In my capacity as a VA, I provide comprehensive administrative support on an ad-hoc basis to clients across various sectors. My duties are diverse and include conducting detailed research, performing data entry, managing client communications via email, and providing prompt customer chat and call support to ensure all inquiries are addressed with professionalism and efficiency. I also manage WordPress websites, overseeing content updates, plugin installations, and basic troubleshooting to maintain optimal site functionality. My creative flair is evident in my ability to craft graphic designs and digital marketing materials that resonate with client branding and campaign goals. Adaptability and a commitment to high-quality outputs are essential in my role. I excel in juggling multiple tasks, maintaining high standards of quality and accuracy, and seamlessly integrating into remote teams. My experience has not only honed my organisational and multitasking abilities but also reinforced my communication and problem-solving skills, making me a reliable asset to any team and contributing significantly to the operational success of the businesses I support.

During my college years and the year following graduation, I delved into the dynamic world of Business Process Outsourcing (BPO). In this fast-paced environment, I honed my skills in customer service, technical support, and sales—all conducted over the phone. Working with renowned companies such as Teleflora, AT&T, Dish Network, Verizon, and Comcast, I gained invaluable experience in handling diverse customer queries and concerns. Whether troubleshooting technical issues, assisting with service inquiries, or facilitating sales transactions, I thrived on delivering exceptional service and exceeding customer expectations. My time in the BPO industry not only sharpened my communication and problem-solving skills but also fostered a deep understanding of customer needs and preferences across various industries. I embraced each interaction as an opportunity to connect with customers, build rapport, and provide tailored solutions to address their unique needs. Navigating through different roles and responsibilities within the BPO landscape allowed me to adapt quickly to changing priorities and work seamlessly within dynamic team environments. I embraced challenges with resilience and determination, consistently striving to deliver outstanding results while upholding the highest standards of professionalism and integrity. My tenure in the BPO industry was instrumental in shaping my work ethic, communication prowess, and ability to thrive in fast-paced, client-focused environments. These experiences continue to resonate with me, serving as a foundation for my career growth and professional development.

As a Digital Marketing Specialist, I lead the charge in enhancing online presence and boosting brand promotion efforts. My approach involves developing and implementing robust digital marketing strategies with an emphasis on social media management and email marketing campaigns. Leveraging my proficiency with various digital marketing tools and platforms, I craft engaging content and manage social media channels to captivate audiences. Additionally, I utilize email marketing to engage and retain customers effectively. My strategies are rooted in data-driven analysis and continuous optimisation, ensuring the maximization of online visibility and market reach. This strategic approach has consistently resulted in heightened brand awareness and successful customer acquisition.