Spam Audit & Email Reputation Specialist (Cold Email)

Key Responsibilities:

1. Email Deliverability & Infrastructure Management

o Spam Audits & Deliverability Testing:
• Conduct weekly audits using tools like GlockApps, Mail-Tester, SpamAssassin, MXToolbox, and Smartlead Deliverability to assess cold email campaigns.
• Evaluate email content, subject lines, formatting, links, and authentication settings (SPF, DKIM, DMARC) to ensure compliance with spam regulations and optimize inbox placement.
o Infrastructure Setup & Maintenance:
• Establish and manage email infrastructure by creating email accounts (with IMAP/SMTP support), setting up domains, and configuring DNS records (including DMARC, DKIM, SPF, MX, and CNAME).
• Integrate warm-up strategies for email accounts and IP addresses using tools like Smartlead, and manage email filtering/forwarding settings.
• Troubleshoot deliverability and domain reputation issues as they arise.

2. Email Reputation & Spam Mitigation
o Reputation Management:
• Monitor and maintain sender reputation of email domains and IP addresses using Google Postmaster Tools, Sender Score, Microsoft SNDS, and similar platforms.
• Implement account/IP warm-up strategies to boost deliverability and resolve issues related to blacklisting or spam complaints.
o Spam Trigger Identification & Resolution:
• Analyze active campaigns for spam triggers by assessing spam check scores, bounce rates, spam reports, blacklist statuses, and ESP IP reputations.
• Identify and address common spam triggers (such as spammy words, excessive links, or poor HTML structure) and recommend template or practice improvements.

3. Reporting & Continuous Optimization
o Provide comprehensive weekly reports detailing audit outcomes, sender reputation metrics, and key performance indicators (bounce, open, and click-through rates).
o Collaborate with marketing and management teams to integrate insights into refined cold email strategies and implement changes that address deliverability challenges.