Social Media Specialist - Twin Oaks Real Estate

Are you passionate about the power of social media to drive engagement and build community? Twin Oaks Real Estate, a California-based brokerage, is looking for a Social Media Specialist to join our team. In this role, you will be instrumental in managing and growing our social media presence. You will focus on helping to strengthen the Twin Oaks brand, engage our audience, and support our marketing goals.

-Key Responsibilities-

Content Management

Schedule and publish posts across all social platforms (Instagram, TikTok, Pinterest, Facebook, YouTube Shorts, etc.).
Monitor and manage content on all social media channels.
Respond promptly to DMs and comments, ensuring a consistent and professional brand voice.
Flag negative content or comments to leadership for immediate action.

Content Strategy & Engagement

Track trending topics, audio, TikTok, and Reel trends to incorporate into the content strategy.
Research and suggest innovative ideas for social media campaigns and strategies.
Ensure timely posting and optimal scheduling for campaigns and updates.
Assist the Marketing Manager in analyzing performance metrics and preparing reports.

Creative Contributions

Support the development of social media processes to improve efficiency and output.
Assist with content generation, including creating graphics and visuals as needed.
Provide articulate, engaging captions that align with brand messaging, subject to Marketing Manager approval.

-Requirements-

Passionate about social media marketing and its potential to transform businesses.
Advanced knowledge of TikTok, Instagram, and Meta Business Suite.
Comfortable using alternative platforms like Pinterest and YouTube Shorts.
Strong understanding of online culture, meme trends, pop culture, and culturally significant events.
Proactive and self-driven with a curious and creative mindset.
Tech-savvy and detail-oriented, with the ability to balance the "big picture" with analytics.
Exceptional copywriting skills, with a keen understanding of CTAs and the power of language.
Ability to adapt and thrive in a fast-paced, dynamic environment.

-Preferred Skills-

Basic graphic design skills (familiarity with Canva, Adobe Suite, or similar tools).
Familiarity with reporting tools and social media analytics.
This is a full-time, remote-friendly position with opportunities for growth and collaboration in a supportive and innovative environment.

-Why Join Twin Oaks?-

Twin Oaks Real Estate is a forward-thinking, California-based brokerage dedicated to empowering our agents and team members to thrive. Join a company where creativity, collaboration, and excellence are at the forefront of everything we do.

If you're ready to make an impact and bring your social media expertise to the next level, we want to hear from you!