Social Media Manager Paid Ads - Full Time morning shift + Benefits HMO + 13th month pay

Apply here: https://recruitcrm.io/apply/17312845057670066047GNh
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------We are seeking an experienced Social Media Marketing Manager with expertise in paid advertising and a strong focus on campaign setup and optimization for platforms like Facebook, TikTok, and Pinterest. As a key member of our marketing team, you will design and execute data-driven ad campaigns that drive brand awareness, traffic, and conversions. This role requires hands-on experience in creating, managing, and optimizing basic sales campaigns while leveraging analytics to improve performance and ROI.

Responsibilities

Campaign Development and Execution

Plan, set up, and manage paid advertising campaigns on Facebook, TikTok, and Pinterest, focusing on driving sales and engagement.
Continuously optimize campaigns by adjusting targeting, creative, and bidding strategies to achieve performance goals.
Design simple yet effective sales funnels and ad structures tailored to each platform's strengths.
Analytics and Reporting

Use tools like Meta Business Manager, Pinterest Ads Manager, and TikTok Ads Manager to track and analyze campaign performance.
Prepare actionable reports detailing engagement metrics, conversions, and ROI.
Provide insights and recommendations for improving campaign efficiency and budget utilization.
Budget Management

Allocate and manage advertising budgets effectively across multiple platforms.
Ensure all campaigns remain within budget while maximizing outcomes.
Content Collaboration

Work closely with the creative and content teams to develop visually engaging and impactful ad materials.
Align ad creative and messaging with campaign objectives and brand identity.
Trend Monitoring

Stay updated on the latest trends, tools, and platform features in paid social media advertising.
Identify new growth opportunities on emerging platforms and adopt best practices for campaign success.
Stakeholder Communication

Collaborate with internal teams and external partners to ensure campaigns are aligned with broader marketing and business strategies.
Requirements

Proven Experience

At least 3 years of hands-on experience in social media marketing, with a focus on paid advertising.
Demonstrated success in setting up and optimizing ad campaigns on Facebook, TikTok, and Pinterest.
Platform Expertise

Strong proficiency in advertising tools like Meta Business Manager, Pinterest Ads Manager, and TikTok Ads Manager.
Experience managing campaigns on additional platforms such as Instagram, LinkedIn, or Google Ads is a bonus.
Analytical Skills

Ability to analyze campaign data and translate insights into actionable improvements.
Proficiency in tools such as Google Analytics and platform-specific analytics dashboards.
Creative and Strategic Thinking

Strong ability to create ad strategies that resonate with target audiences while meeting business goals.
A track record of designing and executing effective sales campaigns.
Desirable

Experience working with emerging social media platforms or international ad campaigns.
Certifications such as Facebook Blueprint or equivalent.
Skilled in Google Sheets, Zapier, and other marketing automation tools.
Education

Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Work Conditions

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