SEO Strategist

Responsibilities
- Keyword Research: Conduct in-depth keyword research to identify target keywords, phrases, and trends to optimize content and enhance visibility.
- On-Page SEO Optimization: Optimize website elements such as titles, meta descriptions, headers, and images for SEO. Ensure that all on-page elements follow SEO best practices.
- Content Strategy: Collaborate with content creators to develop SEO-driven content strategies aimed at improving organic search performance. Provide recommendations for blog topics, web content, and copy improvements.
- Technical SEO: Work alongside developers to ensure website structure, page speed, and mobile optimization meet SEO standards. Address issues like crawl errors, broken links, or indexing problems using tools like Google Search Console.
- Backlink Strategy: Develop and execute strategies for acquiring quality backlinks from authoritative sites to improve domain authority.
- Analytics and Reporting: Use Google Analytics, Google Search Console, and other SEO tools to track, monitor, and report on organic performance. Make data-driven decisions based on insights.
- Local SEO Optimization: Optimize for local search visibility through Google My Business, local citations, and localized keyword targeting.
- Competitor Analysis: Analyze competitors' SEO strategies and identify opportunities for improvement. Benchmark against competitor performance to adjust and improve your strategy.
- SEO Trends & Algorithm Updates: Stay informed about industry changes, search engine updates, and best practices in SEO to ensure strategies are current and effective.
- Collaboration: Work closely with web designers and social strategists to implement SEO strategies and align efforts with business goals.

Preferred Experience
- SEO Tools: Experience with tools like Google Analytics, Google Search Console, Google Tag Manager, SEMrush, BrightLocal, & Screaming Frog for tracking, research, and analysis.
- Keyword Research Tools: Familiarity with tools such as Google Keyword Planner and SEMrush.
- WordPress SEO: Experience optimizing WordPress websites, including familiarity with SEO plugins like Yoast or Rank Math.
- Project Management: Proficient in project management tools like Monday.com.
- Google Drive Experience: Proficiency with Google Docs, Sheets, and Slides for reporting and documentation.
- Collaboration Tools: Experience with communication tools like Slack for team collaboration and feedback.
- Data Analysis: Strong ability to interpret data from various analytics platforms and provide actionable insights.
- Content Optimization: Experience in working closely with content creators to optimize on-page content, blog posts, and media for SEO.

Benefits:
- 4.5 Day work week
- Choose your own holidays
- Generous PTO
- And More!

About Rock City Digital:
We are a marketing agency based in the United States and have a stateside team of 10 people. Rock City Digital is a very well-respected and rapidly growing Digital Marketing Company in local service based Industry with strong core values and a superb track record of serving its clients better than the competitors. Our key services include Website Design, Google Ads, Search Engine Optimization, and Social Media Management. We are looking for an individual who has a solid foundation of knowledge and practical work experience in wordpress website design.

Our Core Values are of incredible importance to us. Please visit rockcitydigital.com/about/#corevalues and familiarize yourself with our Core Values before continuing. Please continue with this job description and application if you feel you align with these values.
We are looking for someone who will work the same hours as us, which are 8am - 5pm (Central Time Zone). The perfect candidate is self-disciplined, independent but a team player, a taskmaster, detail-oriented, and excellent with time management and communication. Our new team member will need to be able to prioritize tasks, meet deadlines, and perform with accuracy for long periods of time.
This job posting is for an SEO specialist.

Our team is highly organized with processes in place. Our company possesses a strong, highly sought-after company culture and core values so finding the right fit for this position is of incredible importance to us. You are a part of our team!

We are currently accepting applications and need to hire urgently.

Instructions when applying:
- First, please view our core values here (https://rockcitydigital.com/about/#corevalues) and make note of which resonated with you most.
- Please do not email me. Instead go to our hiring page of our website here (https://rockcitydigital.com/careers/itm-seo-strategist/).
- Read through the description and fill out the form on that page including a link to your resume, work samples, and DISC profile if you have it.
- Before submitting, include in the “Additional information to know” box a message about which core value resonates with you most.