Marketing Specialist (Facebook, Google, Tiktok)

Key Responsibilities

- Market Research and Brand Positioning:
- Conduct in-depth market research to identify target audience segments, competitor activities, and industry trends.
- Develop strategies to position our brands uniquely within the marketplace, ensuring they resonate with target demographics.
- Has a great understanding of FB ads and has worked before in creating scripts for ads based on market research.

- Ad Strategy and Concept Development:
- Create innovative and effective ad concepts based on thorough research, ensuring alignment with brand goals and current market trends.
- Test various ad creatives, formats, and messaging to optimize performance and engagement.

- Trend Identification:
- Stay updated on Facebook advertising trends, algorithm changes, and emerging features to leverage new opportunities.
- Integrate viral trends, seasonal opportunities, and cultural Upgrade to see actual infonts into campaign strategies.

- Performance Analytics:
- Analyze campaign performance metrics to identify key insights and areas for improvement.
- Provide detailed reports showcasing ad performance, audience engagement, and ROI, along with actionable recommendations.

- Collaboration and Innovation:
- Work closely with the creative team to develop visuals and copy that align with campaign objectives.